May 09, 2016 22:42 ET

First Direct Lending LLC -- Announces Launch of New Offices and Expansion Into Additional States

IRVINE, CA--(Marketwired - May 09, 2016) - First Direct Lending LLC, an award-winning consumer direct mortgage lender, has accelerated its plan for vigorous growth by launching new offices in Salt Lake City and Miami, and by branching out into nine additional states. According to Founder and Co-CEO Ryan Herman, the move enables the Irvine, Calif. based company to more effectively accommodate customers across time zones and around the country. "We've had tremendous success because we focus on service to our customers immediately, when they want it and how they want it. Phone, online, automated or manual," he reported. "The next logical step is to expand our footprint to accommodate customers with a committed voice in their specific time zone."

By specializing in helping struggling Americans qualify for a home mortgage or refinance loan, First Direct Lending, LLC fills a void in the marketplace left by most national lenders who only lend to those with prime credit. The company eagerly anticipates the opportunity to work with customers in Alabama, Illinois, Indiana, Iowa, Kentucky, Michigan, Ohio, Tennessee, and Wisconsin. "People with challenged credit deserve to have a personalized and straightforward financing experience," asserted Herman. "We call it Prime Service with Less than Perfect Credit™." This conviction infuses every aspect of the company's operations, from its hiring practices to its technology. Consistently named among the best places to work, First Direct Lending LLC attracts team members who are both empathetic and enthusiastic.

The diligence of their mortgage specialists ensures that relationships with borrowers are collaborative rather than confrontational. "Customers feel our commitment to partnership and our dedication to ensuring that they find the mortgage or refinance options that best meet their needs," declared Herman. The sense of cooperation is reinforced by hyper-efficient technology that allows the company to process a high volume of loans while streamlining the process for both borrowers and employees. "Loans are underwritten within 24 hours, refinance loans can be funded in a week, and more than half of all mortgages are closed in less than 25 days," stated Herman. The burgeoning company's ability to deliver effortless and innovative financing solutions adds to its momentum in becoming a national mortgage industry leader.

The lender's two new loan centers and its expansion into nine additional states is a reflection of the company's entrepreneurial spirit. Herman is gratified that First Direct Lending's success will translate into greater opportunities to serve customers who often fall through the cracks. "We thrive when we're solving problems and helping people secure their futures," he noted.

First Direct Lending LLC offers FHA, VA, Conventional, and Non-QM loans, and helps individuals, families, and businesses easily navigate the mortgage and refinance loan process. The company has been recognized as one of the Top 10 Consumer-Rated Lenders in the mortgage category by LendingTree, LLC. As an employer that creates and sustains an enthusiastic and skilled workforce, the lender has been named one of "America's Top 100 Mortgage Employers" by National Mortgage Professional Magazine.

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