SOURCE: Heineken USA

Heineken USA

February 26, 2010 17:04 ET

First-Ever Amateur Chef Participates in Amstel Light Burger Bash at Food Network South Beach Wine & Food Festival

Lori Welander Struts Her 'Burger Brawn' Among 'Foodies' and Elite Chefs

WHITE PLAINS, NY--(Marketwire - February 26, 2010) - Lori Welander from Richmond, VA was selected to make her favorite burger recipe among the most notable chefs in the country at the Food Network South Beach Wine and Food Festival's annual Amstel Light Burger Bash on Thursday, February 25, 2010. This exciting event, now in its fourth year, brought together renowned chefs from restaurants nationwide to infuse their take on the classic hamburger in the ultimate burger showdown.

Between January 13 and February 8, 2010 Ms. Welander participated in a national Amstel Light Burger Recipe Contest online at www.amstellight.com/burger_bash/ by submitting her unique burger recipe. She used Amstel Light as a key ingredient to add delicious flavor to her burger without weighing it down.

"Preparing my burger at the Amstel Light Burger Bash among celebrity chefs is an opportunity of a lifetime," stated Lori Welander. "The full flavor of Amstel Light is an essential component to my recipe, adding quality taste to the burger meat, cheese spread and caramelized onion jam."

Amstel Light's Chef Jake Linzinmeir selected the winning recipe and helped Ms. Welander prepare her delicious all-beef masterpiece on-site for the 2,000+ event attendees and the celebrity host of the night, Rachael Ray.

"It was an honor to choose a winner for the Amstel Light burger recipe contest, and give an otherwise unknown talent the opportunity to prepare her burger along side some of the best chefs at one of the biggest culinary events," said Chef Jake Linzinmeir. "I was looking for a burger recipe that was traditional, but had unique ingredients and a bold taste."

For more details on the Amstel Light Burger Bash, visit www.amstellight.com or www.sobewineandfoodfest.com.

About Amstel Light
Amstel Light is a leading imported light beer brand in the U.S. The Amstel Brewery was founded in 1870 in Amsterdam, Holland by two businessmen, DePester and J.H. van Marwijk Kooy. By 1886, Amstel had become Amsterdam's largest brewer of lager beer. In 1982, Amstel Light was born as an import to the U.S. Characteristic of this beer is a unique selection of raw materials and an intense fermenting process. The result is a premium imported light beer containing only 3.5% alcohol and approximately 35% fewer calories than regular lager beer. Amstel Light is imported by Heineken USA, headquartered in White Plains, New York, the nation's premier beer importer. For more information, please visit www.amstellight.com.

About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.