SOURCE: Entrepreneur Torrey Tayenaka

Entrepreneur Torrey Tayenaka

October 21, 2013 13:37 ET

First-Ever Forge54 Event Donates Invaluable Marketing Makeover to Local Non-Profit

Team of Nearly 50 MarCom Pros From Across the County Participate in 54-Hour Collaboration to Deliver a Full Branding Overhaul for the OC Food Bank

COSTA MESA, CA--(Marketwired - Oct 21, 2013) - The Orange County Food Bank recently became the first-ever recipient of a "marketing makeover" from Forge54 -- a collaborative, weekend-long experience created and directed by local entrepreneur Torrey Tayenaka. On Oct. 11-13, advertisers, PR professionals, designers, web developers, video production professionals and students converged at the inaugural event, hosted by Sparkhouse, to lend their time and talents to a great cause. Nearly 50 marketing and communication professionals participated in the whirlwind 54-hour collaboration and delivered completely revamped marketing, branding, social media, public relations, video and design assets intended to propel the future success of the OC Food Bank.

"This experience completely surpassed my vision for the event; I was blown away by the energy and dedication of our Forge54 team members," says Tayenaka. "It was incredible to see so many people rally around the concept and commit to voluntarily work through the weekend to produce a well-designed, approachable and inspirational marketing campaign that highlights all of the good this worthy cause does within our community."

Throughout the fast-paced weekend, more than 2,500 hours were dedicated to the project and services donated by the student and professional volunteers valued in excess of $161,000. Campaign materials produced by the Forge54 teams and video of the first event can be viewed here.

For more information about Torrey Tayenaka, please visit or contact Leslie Licano at (949) 733-8679 or To learn more about Forge54 or to volunteer your time and talents at the next event, visit To connect with Forge54, visit their Instagram, Facebook and Twitter pages.

ABOUT TORREY TAYENAKA: Torrey Tayenaka discovered his entrepreneurial spirit when he was just 15 years old after launching a successful video production and online marketing company for the real estate industry. At 26, Tayenaka is already a stand-out leader and innovator in Orange County, California; recognized as an entrepreneur to watch as he orchestrates a growing collection of successful and promising ventures across the region. After attending the prestigious University of Southern California School of Cinematic Arts, Tayenaka focused his efforts on Sparkhouse, the full-service video marketing agency he co-founded when he was just 15 years old. Along with 5 film makers, he labored late into the nights and on weekends from a spare bedroom in his parents' home. Today, the enterprise has a team of more than 15 collaborative film makers and operates from a 6,000-square-foot studio in Costa Mesa, California. He actively seeks new inspiring non-profits and cutting-edge start-up business ventures to nurture with his boundless entrepreneurial drive. For more information, visit

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