SOURCE: Appache Mobile

March 07, 2011 10:25 ET

First Ever Freemium Release for DNA Dynamics

Appache Mobile's Sudokium Now in the App Store

LONDON--(Marketwire - March 7, 2011) - Appache Mobile LTD, a subsidiary of DNA Dynamics (PINKSHEETS: DNAD) and recently formed publisher of games and Apps on mobile devices, is delighted to announce that its first Freemium game for iOS devices, Sudokium, is now available in the App Store(SM).

Sukokium is a great new App that gives players 3 different ways to play Sudoku. Comparison, Kakuro and traditional Sudoku are all included along with thousands of puzzles. Sudokium is completely free to download from the App Store, however players can unlock new puzzles and modes by completing a one-time in-app purchase. 

Based on the research carried out by GigaOm, Freemium games such as Sudokium are the number one way to generate revenue through the App Store. Their research carried out in November 2010 stated that 1.34% of apps in the app store were Freemium games and they accounted for over 30% of revenue for the entire app store.

"Freemium is definitely a huge slice of revenue on iOS and is something we're keen to move quickly on," said Ed Blincoe, CEO of Appache Mobile. "By testing the market with Sudokium we're laying the ground work for future game development and strategies.

DNA Dynamics recently announced its acquisition of Appache Mobile, which was set up by games industry veteran Ed Blincoe. Blincoe has been in the games industry for over 13 years, has held several senior positions within this space. For more information, please visit www.appachemobile.com

About Appache Mobile LTD:Appache Mobile is a publisher of games and Apps for mobile and tablet devices. Established in 2010 Appache Mobile develops and acquires new and recently published games for iOS and Android devices.

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