SOURCE: Independent Garden Center Show

May 15, 2007 11:21 ET

First Ever, National Independent Garden Center Show to Reveal Critical and Timely Industry Keys to Keep Ahead of the "Goliath" of Big Boxes

Seminars and Keynotes Disclose How, Once Again, 'David' (the Independent Garden Centers) Will Leave 'Goliath' (the Big Box Giants) in the Dust

CLEARWATER, FL -- (MARKET WIRE) -- May 15, 2007 -- Between Sunday circulars, Web sites and e-newsletters, Home Depot and Lowe's are now realizing they need to be on an all-out offensive for consumers on the outdoor living front, while offering incentives such as $100,000 Backyard Retreat Giveaways. Unfortunately, according to those managing a critical industry exodus of Independent Garden Centers from across the US (August 21-23, Navy Pier, Chicago), the Big Boxes simply can't deliver the popular DIY (do it yourself) new breed of instant gratification garden supplies that garden centers specialize in.

Those who spend hours and hours growing long stemmed roses or slow-growing bulbs have taken second place to the booming market for immediate-impact categories like bedding plants and pre-planted container gardens. Only independent garden centers have spent years specializing in putting together and taking superior care of brilliant bedding plants and "instant gardens."

Seeing the significant need for this national event, the Garden Centers of America (GCA), the Home and Garden Showcase and the Lawn and Gardening Marketing Distribution Association have all quickly endorsed the Show. 500 vendor booths have been sold-out by "modern merchants who are offering supplies 100% relevant to this prime trend," says Jeff Morey, publisher of Nursery Retailer and Garden Chic magazine and producer of the event. They have plans to expand the annual event as demand grows.

Keynoters include Susie Coelho, star of HGTV's "Outer Spaces"; trend experts Robyn Waters and Leatrice Eisman; Charles Fishman, author of "The Wal-Mart Effect," and a panel of prominent GC retailers. More than 20 other sessions, workshops and tours round out the program.

"This is a show that our industry has needed for a long time. We'll be there," said Ed Malek, President and CEO of Stein Gardens and Gifts. Many retailers have expressed similar sentiment and particularly like that The IGC Show is 100% focused on their specific needs. Registration is still open.

The Independent Garden Center Show (IGCS) http://www.igcshow.com is the first and only US Trade event dedicated solely to independent garden center owners, managers and buyers from across the country. For show assistance contact P-972/620-3010; E-Mail info@igcshow.com. Press Contact: MJ Gilhooley, mjg@gilhooleyconsulting.com

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