SOURCE: HelpsGood


September 30, 2014 14:29 ET

First-Ever Smokey Bear Storybook App Launched for Fire Prevention Week

Smokey Bear Was Recently Inducted Into the Advertising Week Walk of Fame and Celebrated His 70th Birthday in 2014

LOS ANGELES, CA--(Marketwired - Sep 30, 2014) - HelpsGood, a digital agency focused on social good, announced today that it released a new original Smokey Bear storybook app, Smokey Bear and the Campfire Kids, the first ever digital book featuring Smokey Bear. Launching in support of Fire Prevention Week (Oct. 5-11), Smokey Bear and the Campfire Kids is the first to be released in a planned four-book series featuring Smokey Bear and his enduring "Only You Can Prevent Wildfires" prevention message. The app is available at

In celebration of Fire Prevention Week, Smokey Bear and the Campfire Kids is on sale for a limited timed for only $.99. A portion of all proceeds goes back into the Smokey Bear education campaign.

In the story, a family is on an outdoor camping trip, hiking through a lush forest when one of the children tries to light a campfire by himself. Will Smokey find them before the campfire puts the forest and animal wildlife in jeopardy?

The original book features:
* PICTURE BOOK: Smokey's wildfire prevention message in picture book format with text for early readers.
* FIRE SAFETY: An impactful story filled with fire safety tips for parents to share with their children and school teachers to use with their students for wildfire prevention education.
* AWARD-WINNING: Full-color, vibrant illustrations with a classic art style and animation by Emmy winning studio, Animax Entertainment (, with read along narration by Smokey.

Smokey turned 70 in 2014, making him the longest-running public service advertising campaign in American history. He was also just inducted into the Advertising Week Walk of Fame.

The Smokey Bear Storybook is developed by HelpsGood, winner of the 2014 Gold Smokey Bear Award, and an Official Smokey Bear Licensee. The storybook is being released just in time for October's official Fire Prevention Week, which is recognized this year on October 5 through October 11.

Smokey Bear and the Campfire Kids is now available for $2.99 in the Apple App Store ( for iPhone, iTouch and iPad, Google Play ( for Android phones and tablets and the Amazon Appstore ( for Kindle Fire.


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HelpsGood ( is a digital agency and product development company focused on helping nonprofits, government agencies, NGOs and corporate social responsibility teams generate measurable impact through marketing, communication and fundraising. Smokey Bear Apps is HelpsGood's first foray into a series of social good products currently in development to help good happen. A portion of all proceeds from this social good app goes back into the Smokey Bear education campaign.

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