SOURCE: Eyeview


November 04, 2014 09:30 ET

First-Ever Weather Personalization Tool for Video Ads Set to Mitigate Winter Sales Downturn for Retailers

New "Eyeview Weather Tracker" Programmatically Optimizes for Expected Harsh Conditions This Holiday Shopping Season

NEW YORK, NY--(Marketwired - Nov 4, 2014) - Eyeview, the leading personalized online video advertising platform, today released a first-of-its-kind solution which enables advertisers to dynamically serve personalized video ads in response to real-time weather conditions. The "Eyeview Weather Tracker" intelligently monitors weather forecasts across an advertiser's target markets and automatically deploys creative customized on-the-fly to deliver relevant messages and calls to action. Created in response to concerns in the retail industry about anticipated challenging weather conditions this holiday season, which historically significantly affect purchasing, the Weather Tracker is designed to help advertisers maximize their advertising ROI and mitigate any negative impact on Q4 sales.

Last winter, freezing temperatures deterred consumers from visiting stores, leading to a decrease in brick-and-mortar sales reflected in low Q1 revenue across the retail market. It was estimated that chilling winter temperatures and snowstorms were responsible for more than 50 percent of the economic downturn in the first quarter of 2014 alone.

"Retailers can't risk a drop in sales around the holidays due to inclement weather; this is the most important selling season for them, and, as always, our goal is to help our retail partners reach their target consumer with the right message, at the right time," said Oren Harnevo, CEO and co-founder, Eyeview. "The Eyeview Weather Tracker delivers calls-to-action featuring hyper-locally consumer targeted information about current and forecasted weather conditions, giving consumers the information they need, in turn driving sales and keeping the retail market stable."

Today's launch continues Eyeview's efforts to design tools that meet specific advertising needs, especially around the highly competitive retail space. The Eyeview Weather Tracker follows the company's previous launches of the "Black Friday Booster," which delivers thousands of personalized, hyper-local video ads customized by individual customer preferences and local store deals, and "V-Circulars," an innovative video-based take on traditional product circulars.

About Eyeview
Eyeview fuses the effectiveness of television branded advertising with the efficiency of digital personalization technologies: enabling brands to maintain effective, efficient and measurable individual consumer relationships.

Our VideoIQ platform enables marketers to achieve the branding effect of television with the efficiencies of digital personalization. VideoIQ provides video advertising solutions that drive measurable performance by leveraging video personalization technology, individual consumer data, real time media buying and optimization, fused with traditional television content.

Brand marketers using Eyeview's vertical specific solutions are able to go beyond awareness, and tie exposure to purchase activities such as product research, lead generation, in store foot traffic, and offline sales. Eyeview partners with Fortune 500 leaders in Automotive, Retail, CPG, Travel, QSR and Entertainment, including P&G, Land Rover, Lowe's, Marriott and more.

Headquartered in NY, Eyeview has offices in Chicago, Detroit and LA.

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