Contact Information: DAVE Networks Media Contact: Elina Heng Terpin Communications (310) 821-6100 x108 Email Contact HOOK.tv Media Contact: Grant Adam HOOK.tv (310) 979-7170 Email Contact
First Fly-Fishing Video Social Community Site, HOOK.tv, Launches Along With TV Series Aiming for 18 Million Fly-Fishing Aficionados
Powered by DAVE Networks, Video Social Community Site and TV Series to Reel in Fishing and Outdoors Fans, Creating Niche Opportunity for Distributors and Advertisers Alike
| Source: DAVE.TV
LOS ANGELES, CA -- (MARKET WIRE) -- April 4, 2007 -- Castle Creek Productions, in a joint
venture with DAVE Networks, announced today the launch of HOOK.tv™, an
entirely new broadband TV channel and social community site devoted to the
sport of fly-fishing. HOOK.tv is powered by DAVE Networks, the developer
of the S.O.C.I.A.L. platform which powers broadband video social
communities around brands. In conjunction with the launch of the HOOK.tv
site, Castle Creek Productions is also launching its first TV series,
"HOOK.tv Adventure Guides" sponsored by Suzuki ATVs, airing on VERSUS for
the first time on April 7. The series is the first of many original
HOOK.tv-branded entertainment properties to be launched on cable and
satellite networks that will cross promote the HOOK.tv platform.
HOOK.tv founder and CEO John Dietsch, known in the film industry for
masterminding the fly-fishing scenes in Robert Redford's film, "A River
Runs Through It," is also the executive producer of Castle Creek
Productions, a production house with a track record of producing over 300
projects, TV episodes, and multimedia segments focused on lifestyle and
adventure travel. Castle Creek will serve as HOOK.tv's production arm in
the creation of content designed to air on both HOOK.tv and on cable
television networks. Dietsch notes, "As a boutique production company, we
saw an incredible opportunity in using a digital platform as a means of
creating and distributing drilled-down content. The idea is to create a
community for micro-niche fishing and outdoor sports aficionados.
Fly-fishing for me is a religion and a way of life. It was a natural choice
to start with this demographic."
In its first joint venture, DAVE Networks is working with HOOK.tv to create
a multi-channel player that will support three key areas including
fly-fishing, bass fishing and saltwater fishing. The platform will
eventually target broader outdoor sports and adventure travel as well. In
addition to HOOK.tv original series programming, visitors to the site will
have access to over 200 hours of professionally produced fly-fishing
content. Users can also upload their own content, create their own
channels, and win prizes through e-tournaments. CEO of DAVE Networks, Rex
Wong, adds, "It's exciting to think of the average user having the ability
to choose their own fishing experiences on HOOK.tv, and tailor the site to
their needs. Whether they're simply a fan of the sport, or a guide who
wants to upload video condition reports for their area, or even a more
enterprising individual interested in creating their own channel for
syndication, the possibilities are endless."
Cable television network VERSUS is working with HOOK.tv to create synergies
in the online media world of fishing. HOOK.tv's first original series
"HOOK.tv Adventure Guides," will premiere
new episodes on Saturdays at 1:00pm EDT on VERSUS, beginning April 7, with
reruns the following Thursday at 11:30am EDT. "HOOK.tv Adventure Guides" is
a series that delves into the lives of some of the world's most charismatic
and devoted fly-fishing guides, offering a comprehensive, behind-the-scenes
glimpse into a world most anglers only dream of. The series also serves as
a cross-promotional tool for the HOOK.tv website.
Advertisers too have seen the opportunities in this new affinity-based
digital media environment, and already SUZUKI is on board as a title
sponsor for "HOOK.tv Adventure Guides," as well as significant portions of
the HOOK.tv platform. "Suzuki saw an opportunity to focus its ATV sales in
the area of fly fishing and fishing in general and the HOOK.tv platform and
TV series gives us a desirable targeted demographic. Suzuki also wanted to
have a presence in the online video marketplace," says Steve Bortolamedi,
Advertising Manager at American Suzuki Motor Corporation Motorcycle and ATV
Operations. VERSUS and several endemic fly-fishing brands will also
advertise on the platform. Other advertisers are slated to be announced
next week. Dietsch points out that there are still partnerships available
for forward-thinking brands who want gain a foothold in this exciting
micro-niche play targeted to young affluent males. "With the advent of
digital distribution over the Internet, mobile phones, cable VOD and PDAs,
what we have to realize is that there is no longer a gatekeeper. The large
networks are seeing the synergies that can be created with a boutique
start-up like HOOK.tv in this new online media world. Whereas the
television networks are starting at 30,000 feet above the ground, a niche
play like HOOK.tv has the advantage of starting from the ground up. And as
such, there is a lot of room for growth and cooperation."
About HOOK.tv™
HOOK.tv is the premier online multi-channel TV portal, social networking
and e-commerce destination devoted solely to anglers and the outdoors
lifestyles associated with fly fishing, bass fishing, saltwater angling,
and other outdoor sports. HOOK.tv provides 24/7 programming and an
on-demand search engine to access the best in fishing video content, from
user generated camcorders, to the world's finest films and HD videos. Our
Community section provides a unique area for anglers, pros, and guides to
share information, text, photos and videos of their favorite catch... and
release! The HOOK.tv platform is also dedicated to the practice of catch
and release in fresh water, responsible harvesting of the seas and the
conservation of the world's oceans, rivers, lakes and streams for
generations of anglers to come. Welcome to HOOK.tv where Fishing Is
Religion™! Visit www.hook.tv beginning April 7th.
About DAVE Networks, Inc.
DAVE Networks, Inc. is the first provider of an integrated video
distribution and social community platform designed to ignite brands.
Powered by its revolutionary P2P grid-based content delivery network (CDN),
DAVE Network's solutions represent a radical paradigm shift from the
current "one-to-many" distribution model to a model of "many-to-many more"
distribution. Founded in 2003, DAVE Networks has built a robust set of
software features that empower brands to build digital ecosystems while
embracing online social communities. S.O.C.I.A.L. is the first platform to
enable both big, enterprise brands, as well as emerging brands and affinity
groups, to fortify online brand impact on what we call the "New Web" - the
social Web. For more information, please visit www.davenw.com.
About VERSUS
VERSUS (VERSUS.com) celebrates real competition in all its forms. The
network is the national cable home of the National Hockey League (NHL) and
the Stanley Cup Playoffs as well as best-in-class events like The Tour de
France, the America's Cup, the Dakar Rally, the Professional Bull Riders
(PBR), Professional Boxing, the Boston Marathon and Davis Cup. Now in more
than 70 million homes, the network features the best field sports
programming on television and is a destination for sports fans, athletes
and sportsmen to find exclusive, competitive events that audiences can't
find elsewhere. The network offers unique, competition-themed original
programming and is the exclusive home of Survivor in syndication. VERSUS, a
wholly owned company of Comcast Corporation (NASDAQ : CMCSA ) (NASDAQ : CMCSK ), is distributed via cable systems and satellite operators throughout
the United States.