SOURCE: Red Bull Canada

Red Bull Canada

April 08, 2014 10:10 ET

First Global Running Race of Its Kind Lands in Saskatoon on May 4th

Less Than One Month for Canadian Runners to Register

SASKATOON, SK--(Marketwired - April 08, 2014) - With only one month remaining before Saskatoon takes the world stage as part of the Wings for Life World Run on May 4th, the deadline to participate in the largest global running event ever undertaken is looming. Saskatoon will be among 35 race locations across 6 continents that will host the event, and the only host city in Canada. Around the world, an estimated 150,000 runners will set off at precisely the same moment. Participants in Canada will not only be running against those in Saskatoon, but in Hong Kong, London, LA, Cape Town and more in a race to support international spinal cord research.

As space is limited, interested runners across Canada must sign up by April 27th at 11:59pm UTC. Run solo, with a team or join some notable Canadian athletes via http://win.gs/WorldRunSignUp on a quest to find a cure for spinal cord injury.

A MOVING FINISH LINE: RACE FORMAT
Unlike a typical running race, there is no static finish line. In fact, the finish line will chase runners. Competitors will attempt to outrun an advancing 'Catcher Car' as long as possible. Linked globally by GPS and new tracking technology developed for Wings for Life World Run, Catcher Cars will start simultaneously at each track 30 minutes after runners begin the race. At predetermined intervals along the track, Catcher Cars will gradually accelerate. As the Catcher Car passes a runner, their personal race comes to an end. A special RFID chip hidden in runners' bib allows the Catcher Car to record the total distance that the runner has covered and determine their race ranking, both for the local event as well as global runner standings.

Participants will be running with the likes of F1 legend David Couthard, downhill skier Lindsay Vonn and actress Vanessa Haywood who are just a few of those running for a cure.

To find out how long you will outrun the Catcher Car, visit the Wings for Life Goal Calculator to predict your total run distance.

SIBLING RIVALRY: MCMORRIS BROTHERS
Nothing motivates more than a little sibling rivalry. Regina natives and professional snowboarding brothers Mark and Craig McMorris will go head to head to rally support for the Wings for Life World Run. Runners can sign up with either #TeamMark or #TeamCraig via the links below to run alongside them on May 4th.

Team Mark - https://www.wingsforlifeworldrun.com/en/sign-up/?club=Team Mark - /location
Team Craig - https://www.wingsforlifeworldrun.com/en/sign-up/?club=Team Craig - /location

Follow the brothers socially as they prepare for their World Run showdown:

Tag - #MarkvsCraig
Mark McMorris - @markmcmorris #teammark
Craig McMorris - @craig_mcmorris #teamcraig

CANADIAN RACE INFO
Selected for the region's level landscape and stretching roads, the Saskatoon run will be set against the iconic fields and grain towers of the prairie province. Detailed information about the location can be found at http://win.gs/SaskatoonRun.

REGISTER NOW
Registration is open until April 27th 11:59pm UTC to all residents of Canada via http://win.gs/WorldRunSignUp. With only limited space available, the event is filling quickly. 100 per cent of all proceeds raised via entries goes directly to Wings for Life research initiatives.

SPINAL CORD INJURY
It is estimated that 3,000,000 people worldwide are living with a spinal cord injury. Every year 130,000 more sustain a spinal cord injury, followed by paralysis -- the main cause being traffic accidents. In Canada, there are over 86,000 people living with spinal cord injury with 51% as a result of traumatic injury. Each year, it is estimated that there are 4,300 new cases across the country. The advances in research are largely based on private initiatives. Being a non-profit organisation, Wings for Life relies on support and donations to help fund this research. Wings for Life is set up to ensure that 100% of all donations it receives are used exclusively for promising research projects.

ABOUT RUNNING ROOM LTD.
The Running Room was founded by John Stanton in 1984 in one room of an old house shared with a hairdressing ship in Edmonton, Alberta. Today, this still family-owned company is one of North America's most recognized names in running and walking. The success of the Running Room is reliant on the fact that it doesn't just sell shoes and equipment; it promotes a community-based commitment to active living. For more information about the Running Room, please visit: www.runningroom.com.

MEDIA ASSETS:
Additional media assets, including still images and video clips are available via the Wings for Life World Run News Room. All assets are free for download and editorial usage.

SOCIAL GUIDE
For the latest information on the Wings for Life World Run, follow along using:

Global Event
Twitter: @WFLWorldRun
Instagram: @WFLWorldRun

Canadian Event
Facebook: http://bit.ly/WFLCanada
Twitter: @RedBullCanada
Instagram: @RedBullCanada

Tags
#WingsForLife #WorldRun #Saskatoon

By running you will not only be part of a truly revolutionary global sporting event, but you will join the race to find a cure for spinal cord injury.

www.wingsforlifeworldrun.com

The following files are available for download:

Contact Information