SOURCE: McDowell Label

McDowell Label

February 28, 2011 17:29 ET

First HD-4.0 Shrink Sleeve Package Hits US Market

PLANO, TX--(Marketwire - February 28, 2011) - McDowell Label, an award-winning label & package printer, partners with Envirocon Technologies, the makers of Lemi Shine, to manufacture the first High Definition UV 4.0 shrink sleeve label to be mass produced in the US market. Lemi Shine, an automatic dishwasher additive, got a new HDUV 4.0 shrink sleeve to accentuate its hourglass figure.

McDowell Label is one of the pioneers of HDUV technology. McDowell recently launched HDUV 4.0; the largest generation of an all-encompassing printing process based on an entirely digital work flow. HDUV 4.0 provides brand owners the benefit to enjoy freedom of design. This discipline allows for the graphic reproduction of brand identity, as intended by design. In addition to their state-of-the-art printing technologies, McDowell Label has partnered with EskoArtwork by investing in revolutionary pre-press solutions. The result of this partnership delivers a significantly extended tonal range, smooth vignettes and exceptional highlights with eye-catching detail. This advanced process results in a replicable symphony of color accuracy and consistency of finite detail that is unachievable with other printing platforms.

The new HD package is in production and currently shipping to major retailers across the US.

Contact Information

  • Contact:
    Irma Luna
    McDowell Label
    2700 E. Plano Parkway
    Plano, TX 75074
    Phone 469.246.2700
    www.mcdowelllabel.com