SOURCE: First Insight

First Insight

September 24, 2015 08:00 ET

First Insight Announces First Solution for Retailers and Brands to Create Highly Targeted Products and Promotions Through Predictive Analytics

Launches InsightTargeting as Newest Offering in Company's Cloud-Based InsightSuite Platform

PITTSBURGH, PA--(Marketwired - Sep 24, 2015) - First Insight, the leading provider of solutions that empower brands to incorporate the voice of the customer into the design and merchandising of new products, today announced the launch of InsightTargeting, the first solution enabling retailers and brands to create highly targeted products and promotions through predictive analytics.

"Many companies today are struggling to understand their customers and how to successfully market to them," said Greg Petro, President and CEO of First Insight. "By translating extensive customer data into in-depth insights, InsightTargeting helps retailers and brands make key marketing decisions, which will drive higher conversion rates and increased sales."

Representing the newest offering in First Insight's cloud-based InsightSuite platform, InsightTargeting is the only solution that provides highly accurate, forward-looking data that can help reveal which products and prices will appeal most among specific customer segments. Specifically, InsightTargeting enables retailers and brands to do the following:

  • Identify groups of consumers that are most likely to buy specific products.
  • Understand optimal initial and promotional pricing for these products for each buyer segment.
  • Drive conversion rates by zeroing in on the products, messaging and pricing that will resonate the most with customer segments.
  • Select the right products to feature in catalogs, circulars and online.

"The Limited's entire focus as a brand revolves around Sophisticated Professionals -- our target clients," said Lois Huff, Vice President of Client Insights and Strategy at The Limited. "InsightTargeting has helped us understand more of the nuances within segments of this client base, enabling us to identify products, messaging and experiences that are more likely to empower her personal style and inspire possibilities."

By combining data from First Insight's real-time consumer engagements, along with behavioral data from CRM and social media platforms, InsightTargeting determines well-defined and statistically significant buyer personas. As consumers continue to participate in First Insight's online games, InsightTargeting identifies differences in item preference and pricing among individual buyer segments, which marketers then use to tailor personalized messages that are more likely to resonate with specific buyers.

For more information, please visit http://www.firstinsight.com/insighttargeting

About First Insight, Inc.
First Insight is the world's leading provider of solutions that empower brands to incorporate the voice of the customer into the design and merchandising of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. Retailers, manufacturers and brands use the First Insight solution to design, select, price and market the most profitable new products for improved sales, margins and inventory turnover. Customers include some of world's leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers. For further information, please visit www.firstinsight.com.

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