SOURCE: HealthSport, Inc.

April 02, 2007 14:01 ET

First NFL Sponsorship Announced for Enlyten, Inc.

Buffalo Bills Embrace Enlyten as Official Electrolyte Film Strip

AMHERST, NY -- (MARKET WIRE) -- April 2, 2007 -- Enlyten, Inc., a division of HealthSport, Inc. (OTCBB: HSPO), was created to market and distribute the new Enlyten™ SportStrips™. Enlyten announced today that it has signed a multi-year deal with its home town Buffalo Bills NFL football franchise. The Bills, whose players will be integrating the Enlyten SportStrips into their training programs, will leverage the Bills' own brand to generate national awareness for Enlyten's electrolyte delivery technology. HealthSport is a developer and marketer of branded nutritional supplements in a one-of-a-kind edible film strip delivery system

"This is a unique opportunity for our organization to help introduce Enlyten SportStrips to the consumer marketplace," Bills Vice President of Business Development Pete Guelli said. "We look forward to a long, successful partnership with Enlyten."

The partnership provides Enlyten with an integrated marketing platform to expand the launch of their Enlyten brand and several SportStrip products, including the use of the Bills team logo, in-stadium marketing and media access.

"The Bills make perfect sense as our first partnership with a professional sports team," said Dan Kelly, president of Enlyten, Inc. and brother of former Bills hall of fame quarterback Jim Kelly. "That we can establish local ties within our own community here in Buffalo is such a bonus for us. The Bills really resonate with consumers both here and nationwide, so partnering with Buffalo's most recognized brand will help us reach a broad national market."

Enlyten SportStrips resolve two fundamental hydration problems for athletes: speed of electrolyte delivery and optimization of fluid intake by preparing cells in advance to absorb water. Proper electrolyte levels are absolutely necessary to facilitate optimal cellular fluid absorption and proven to sustain proper cell function. Low electrolyte levels result in cells rejecting water which typically leads to reduced strength and often causes muscular cramping.

Enlyten SportStrips replace the electrolytes our bodies lose while exercising through buccal (cheek to gum) absorption. This mode of absorption is very different than all electrolyte delivery predecessors. Gastric absorption is bypassed and the electrolytes needed are directly absorbed into our bodies. Additionally this will help to avoid the over-hydration that often accompanies the excessive consumption of sports drinks.

Enlyten SportStrips will also be added to the training table at One Bills Drive. "Enlyten SportStrips provide an additional option for electrolyte replacement to our athletes especially at times when cramping can affect performance -- during intense games in warm weather and two-a-day practice sessions at training camp," Bills Head Athletic Trainer Bud Carpenter said.

"Professional athletes know how critical proper hydration can be in a game, so what better way to help launch our product than to have the Bills players using our SportStrips in training and in competition," Kelly continued. "We hope that the practical use of our product by influential pro players will also serve to inform young athletes about how integral electrolyte replenishment is to optimal hydration and optimal performance."

Other professional level athletes who have adopted the Enlyten SportStrips are Miami Dolphin and NFL defensive player of the year Jason Taylor and Olympic gold medalists Apolo Anton Ohno and Brandi Chastain.

Enlyten, Inc. has completed pre-launch trials of its thin-film electrolyte strip. The trials, conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael J. Krzyzewski Human Performance Laboratory (K Lab), involved athletes from various disciplines at the intercollegiate sports level. The preliminary findings of these studies suggest that the Enlyten SportStrips deliver meaningful amounts of electrolytes to the human body in a fast, effective and safe manner. For more information, visit Duke University's K Lab has launched a long term study on the performance effects of electrolyte intake via Enlyten SportStrips.

About HealthSport, Inc.

HealthSport's primary business operations focuses on the marketing of edible thin film strip products like the Enlyten SportStrips to the activity and replenish market and the development of new thin strip products through its subsidiary InnoZen, Inc. Using InnoZen's research, development and manufacturing capabilities, HealthSport will continue to formulate and develop exciting new products. For more information, visit

Special Note Regarding Forward-Looking Statements: Statements in this news release about anticipated or expected future revenue or growth or expressions of future goals or objectives, including statements regarding whether current plans to grow and strengthen the Company's existing business, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements in this release are based upon information available to the Company on the date of this release. Any forward-looking statements involve risks and uncertainties, including the risk that the Company will be unable to grow or strengthen its business due to a lack of capital or an inability to identify acquisition candidates and that the Company may not realize anticipated cost savings or revenue growth opportunities associated with any acquisitions, planned or otherwise. Additionally, forward-looking statements concerning the performance of the Company's business are based on current market conditions and risks, which may change as the result of certain regulatory, competitive or economic events, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.

Contact Information

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