First Person Plural Inc.

First Person Plural Inc.

February 27, 2006 12:14 ET

First Person Plural Inc.: Sniper-like Precision Marketing Arrives

MONTREAL, QUEBEC--(CCNMatthews - Feb. 27, 2006) -

First Person Plural introduces its internet demographic targeting technology

First Person Plural Inc. (FPP) announces Witness™, its revolutionary internet targeting and profiling technology that allows marketers to deliver their advertising message through advergames and websites to a precise demographic.

Working with FPP, advertisers are able to develop advergames or websites that use Witness to build a detailed demographic profile on individual users, allowing them to send specific marketing messages to a chosen demographic, collecting consumer intelligence throughout the process.

Using Witness, marketers will be able to learn about consumer behavior and preferences, test products and marketing approaches, build brand awareness, drive traffic and sales, decrease wasted advertising expenditure and increase return on investment.

From the consumer's perspective, precision marketing ensures that only relevant messages are received, resulting in more positive associations between audience and brand.

"Advertisers are increasingly faced with the difficulty of finding the elusive consumer especially in the coveted 18-34 demographic which is increasingly abandoning traditional media for the internet", said FPP Chief Operating Officer Darren Henriet. "Advertisers need to engage this audience where it plays if they want to remain relevant to this leading edge generation. Using our technology, marketers are able to position their products and services in this rapidly growing interactive space."

Marketers interact with Witness using its intuitive, 3D web interface to place advertising, verify results and adjust their campaigns, all in real-time. To learn more about how FPP's interactive tools and customized marketing solutions can enhance your business, please visit FPP's website at

About First Person Plural

First Person Plural's mission is simple: develop new methods of interactive marketing that deliver the audience, one precision targeted consumer at a time, for the mutual benefit of both advertiser and audience. We believe that our success will result from the creative combination of the unique talents of each member of our bright, impassioned and inspiring team. At FPP we imagine and build that elusive intersection between technology, message and audience. For more information, please visit

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