SOURCE: First Pet Life, Inc.

October 25, 2006 06:00 ET

First Pet Life Finalizes Agreement With Northern and Western Insurance Company

DALLAS, TX -- (MARKET WIRE) -- October 25, 2006 -- First Pet Life, Inc. (PINKSHEETS: FPLF) is pleased to announce terms of the agreement with Northern and Western Insurance Company to development a product line of animal mortality insurance coverage with a concentration in high value show or blood stock animals such as livestock and exotics.

Northern and Western Insurance Company will use its considerable expertise in this field to research the current market and develop a product line to compete in this niche market.

Details of the agreement include but are not limited to Northern and Western Insurance Company developing the following:

1)  Niche market premium and loss data in target markets on a global
2)  Compile and review coverage forms available from current
    companies in this niche.
3)  Proprietary coverage forms.
4)  Pro-forma premium and loss profiles for specific geographic
5)  Risk models for use in setting reinsurance parameters.
6)  Secure treaty reinsurance proposals from A.M. Best rated
    reinsurance carriers.
Development for a turnkey product will take approximately 30 days. Additional information regarding Northern and Western Insurance Company will be available in the days to come.

About First Pet Life, Inc.

First Pet Life is a pet industry marketing company that is positioning itself to offer many services, including pet health insurance, pet supplies, along with boarding and grooming services nationwide. First Pet Life has the backing of a pet insurance industry leader as well as the backing of pet product manufactures, which will lend in strengthening its market position. The comprehensive products and services offered are broad yet inexpensive for the typical pet owner. Additional information is available at


Matters discussed in this press release are "forward-looking statements." Statements describing company objectives are forward-looking. Company's plans are also forward-looking statements and are subject to certain risks and uncertainties, including the financial performance of the company and market evaluations of its stock, which could cause actual results to differ materially from those anticipated.

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