SOURCE: First Round Exchange LLC

PLAY THE NFL DRAFT AT FIRST ROUND EXCHANGE WITH NEWEST FANTASY SPORTS GAME

April 06, 2011 08:05 ET

First Round Exchange Launches New Fantasy Stock Exchange Game for Football Fans to Play the Draft™ This Draft Season

NASHVILLE, TN--(Marketwire - April 6, 2011) - It's the recurring question football fans keep asking each offseason in the weeks leading up to the NFL Draft: Whose draft stock is rising and falling? First Round Exchange (FRX), a Tennessee-based developer of proprietary fantasy sports games, answers this question with the launch of the newest fantasy sports experience for avid fans. FRX provides sports fans and experts market data to support or counter speculation about athlete "draft stocks."

The FRX-Football game, powered by Fastpoint Games, is a virtual stock market game with estimated rookie salaries as the financial basis, allowing football fans to Play the Draft during this year's draft season. "FRX is introducing a dynamic, data-driven fantasy game that appeals to avid fans of college and professional football," said Eric Cromwell, president and CEO of FRX. "Sports fans crave information, and FRX will deliver innovative, information-rich game products to fans year round."

"Avid fans know that football offseason is 'draft season' and draft day is the culmination of four months of intrigue," said Dan Schmisseur, FRX co-founder and vice president. "FRX provides a fantasy sports experience fans can enjoy while watching the Draft, giving them an opportunity for personal rooting interests that extend beyond their favorite athletes and teams."

Along with announcing the launch of its draft-based fantasy football game, FRX announces the addition of Houston sports radio staple and Houston Chronicle fantasy football and NFL Draft contributor Lance Zierlein to the management team. "Lance's background as a NFL Draft expert, sports radio host and fantasy football writer makes him uniquely qualified to help advance the company's interests," said Cromwell.

"I'm excited to join the FRX team and embrace the challenge of introducing this new fantasy experience to football fans," added Zierlein. "FRX is positioned to grow fan interest in the Draft and create new demand for the online content produced by independent sports bloggers, experts and fans that passionately follow and analyze the Draft."

About First Round Exchange

First Round Exchange LLC is an independent company developing proprietary fantasy sports games that enhance the fan experience. The company's introductory product, FRX-Football, is a new fantasy sports game that allows avid football fans to Play the Draft during the NFL "draft season."

www.firstroundx.com

www.twitter.com/playthedraft

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