SOURCE: 2045Tech

2045Tech

May 29, 2013 07:00 ET

First Smartphone Breathalyzer With Professional-Grade Accuracy Is Chic and Needs No Recharge

FLOOME™ Is Optimal Solution to Address Recent Drunk Driving Crackdown

VENICE, ITALY and PALO ALTO, CA--(Marketwired - May 29, 2013) - As government agencies seek to tighten drunk driving thresholds, an innovative new smartphone breathalyzer was announced today that not only features professional-grade accuracy and improved capabilities but sports a sleek Italian design. The new, fits-in-your-palm FLOOME™ is the first smartphone app/accessory to give precise Blood Alcohol Content (BAC) levels equivalent to those measured by bulky, costly professional equipment used in the field.

FLOOME is the first product from 2045Tech, a start-up with staff near Venice, Italy, and Silicon Valley that includes award-winning product designers and developers.

According to Fabio Penzo, CEO, at 2045Tech, "The benefit of portable breathalyzers is obvious but there has been an unfortunate trend among the devices now on the market. The cheap ones aren't accurate and the accurate ones are very expensive and extremely ugly. Our goal with FLOOME was to combine accuracy, affordability and great looks."

Video shows performance
FLOOME easily fits in a pocket or purse and will be sold worldwide. 2045Tech shot a video highlighting how ignorant most people are when it comes to determining their degree of impairment. It also compares results from FLOOME with those from professional equipment. (http://youtu.be/CmhmfIJTnas) In side-by-side comparisons, the two devices delivered very similar results, with less than 0.1 g/L (0.01 g/dL) BAC differences. This confirmed laboratory test results showing a consistent standard deviation of less than 10%.

How it works
FLOOME is the first portable smartphone breathalyzer to incorporate the fuel cell sensors used by law enforcement to measure sobriety and a new patent-pending breath sampling technology, the vortex whistle, that measures breath flow rate and calculates volume. Taken together, these elements provide a highly accurate BAC measurement in seconds. FLOOME connects to any iPhone, Android or Windows smartphone through the standard headphone jack. After a user blows into the mouthpiece with a short puff, the FLOOME smartphone app displays the BAC as well as other helpful and relevant information.

The user-friendly FLOOME application has features that include:

  • Time to recovery - Based on individual input, the app determines how long it will take for users to re-test themselves before driving safely.
  • Alarms for repeat tests - Users can set up alarms for the time to re-test their BAC and check on their recovery process.
  • Taxi calls -- The app provides information on how to call local taxi services.
  • Social connections - Lets users share results.
  • Needs no recharge; more hygienic design

Product options
Easy to hold and lightweight, FLOOME comes in five colors and also has a special jeweled case option. The device is now sold at $65 (£45/50EUR ) and will retail for $80 (£55/60EUR ) when it comes to market in the fall. To meet its first-run production costs, the company is running a crowd-sourced IndieGoGo campaign through June 8 to raise $135,000 at the following link: http://igg.me/at/floome.

About 2045Tech

2045Tech is an Italian start-up company that develops devices which combine innovative technology with beautiful design. Founded by a team of friends and colleagues at the University of Padua, Italy, 2045Tech was launched in February 2013 near Venice, Italy. The company, thanks to its solid engineering background, internally develops the technology from R&D to patenting and the product from concept and industrialization to production planning. The company looks forward to expanding its presence in the US. For more information, visit www.2045tech.com.

Contact Information

  • Erica Zeidenberg
    Hot Tomato Marketing
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