Diamond Estates Wines & Spirits Ltd.

Diamond Estates Wines & Spirits Ltd.

December 04, 2007 12:15 ET

First Two 'Dan Aykroyd Discovery Series' Wines Launch in New Brunswick

- Upcoming Dan Aykroyd-branded wines to be released include limited-production Signature Reserve - Dan Aykroyd to host four bottle signings in Fredericton, Saint John and Dieppe December 9 - 12

TORONTO, ONTARIO--(Marketwire - Dec. 4, 2007) - Two Dan Aykroyd Discovery Series wines, a Chardonnay and a Cabernet Merlot blend have launched in New Brunswick, announced Murray Marshall, CEO of Diamond Estates Wines & Spirits.

These 100% VQA wines from Niagara are the first to be released as part of the Dan Aykroyd-branded wine portfolio.

Both the Dan Aykroyd Discovery Series Chardonnay and the Cabernet Merlot are priced at $16.99. Both wines are available at ANBL Alcool stores across New Brunswick.

"This is another positive step toward ensuring that the Canadian wine industry receives the recognition that it rightfully deserves," said Dan Aykroyd. "Diamond Estates has produced an incredible line of VQA wines that I will be proud to serve at home or anywhere my travels take me."

In the coming months, more Dan Aykroyd-branded wines are scheduled to hit retail shelves. These will include additional releases of Discovery Series wines ranging in price from $15 to $25.

To promote the launch of his wines in New Brunswick, Dan Aykroyd will host several in-store bottle signings at the following ANBL locations:



Sunday, December 9, 2007 1 p.m. - 3:30 p.m.
Alcool NB Liquor Prospect Store, 1150 Prospect Street, Fredericton

Monday, December 10, 2007 3 p.m. - 5 p.m.
Alcool NB Liquor Devon Park Store, 580 Union Street, Fredericton

Tuesday, December 11 11 a.m. - 1 p.m.
Alcool NB Liquor Parkway Mall, 212 McAllister Drive, Saint John

Wednesday, December 12 11 a.m. - 1 p.m.
Alcool NB Liquor Dieppe, 513 Regis Street, Dieppe


Additionally, Diamond Estates Wines & Spirits will be releasing a Dan Aykroyd Signature Reserve series that will be produced in limited quantities and will range in price from $50 a bottle upward. No more than 300 cases of any of the Signature Reserve wines will be made and each bottle will be numbered and signed by the winemaker. The first wine under this brand will be a barrel-fermented Niagara Peninsula VQA Vidal Icewine.

"As the sales and marketing agent in New Brunswick for this incredible Canadian wine brand, we are very proud to be able to offer these VQA wines to New Brunswickers" said Wayne Chahley, President, Kriscott Distributors Limited.

Kriscott Distributors Limited, a subsidiary of Toronto-based Diamond Estates Wines & Spirits Ltd., has a sales reach that covers all four Atlantic Provinces and a brand portfolio that includes such companies as Sleeman Breweries, Scottish & Newcastle, Dr. McGillicuddy, Finca Las Moras wines from Argentina, Kendall-Jackson California wines, Pieroth German wines and Carpineto wines from Tuscany.

Diamond Estates Wines & Spirits Ltd., who owns and serves as the sales and marketing agency for domestic wines from Lakeview Cellars, EastDell Estates and Birchwood Estate as well as compelling international wine and spirits brands from premium regions around the world. For more information, please visit the company's website at www.diamondwines.com.

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