Diamond Estates Wines & Spirits Ltd.

Diamond Estates Wines & Spirits Ltd.

June 13, 2007 11:00 ET

First Two 'Dan Aykroyd Discovery Series' Wines Launch in Ontario

- Upcoming Dan Aykroyd-branded wines to be released include limited-production Signature Reserve

TORONTO, ONTARIO--(Marketwire - June 13, 2007) - Two Dan Aykroyd Discovery Series wines, a Chardonnay and a Cabernet Merlot blend, are now available at the LCBO, announced Murray Marshall, CEO of Diamond Estates Wines & Spirits.

These 100% VQA wines from Niagara are the first to be released as part of the Dan Aykroyd-branded wine portfolio.

The Dan Aykroyd Discovery Series Chardonnay is priced at $14.95 and the Cabernet Merlot at $16.95. Both wines are available at LCBO stores across Ontario and will be made available elsewhere in Canada later this year.

"This is another positive step toward ensuring that the Canadian wine industry receives the recognition that it rightfully deserves," said Dan Aykroyd. "Diamond Estates has produced an incredible line of VQA wines that I will be proud to serve at home or anywhere my travels take me."

In the coming months, more Dan Aykroyd-branded wines are scheduled to hit retail shelves. These will include additional releases of Discovery Series wines ranging in price from $15 to $25.

Additionally, Diamond Estates Wines & Spirits will be releasing a Dan Aykroyd Signature Reserve series that will be produced in limited quantities and will range in price from $50 a bottle upward. No more than 300 cases of any of the Signature Reserve wines will be made and each bottle will be numbered and signed by the winemaker. The first wine under this brand will be a barrel-fermented Niagara Peninsula VQA Vidal Icewine.

"The launch of the Dan Aykroyd Discovery Series is a key component in our company's continuing growth in the Ontario wine industry. As one of the leading independent national wine and spirits agencies in Canada, we are very proud to be able to offer these VQA wines to consumers while honouring a great Canadian such as Dan Aykroyd," said Marshall.

Diamond Estates Wines & Spirits Ltd. serves as the sales and marketing agency for domestic wines from Lakeview Cellars, EastDell Estates, Birchwood Estate and Thomas & Vaughan as well as compelling international wine and spirits brands from premium regions around the world. For more information, please visit the company's website at www.diamondwines.com.

For images of Dan Aykroyd's Discovery Series Wines, please click on the following links:

http://www.ccnmatthews.com/docs/aykroydmerlot.jpg

http://www.ccnmatthews.com/docs/aykroydchardonnay.jpg

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