BRUSSELS, BELGIUM and REDWOOD CITY, CA--(Marketwired - Oct 26, 2016) - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced the winners of the first annual US Selligent Awards, which acknowledge successful insight-driven campaigns powered by Selligent's omnichannel marketing platform. Award winners were announced on October 20, 2016, at Selligent's North American client and partner summit in Carlsbad, California.
Selligent clients were invited to submit case studies for the awards in six categories that span consumer-driven insights, personalized messaging, and sophisticated cross-channel engagement. Six of the seven winners were selected by an independent jury of industry thought leaders. The Public Award for Campaign of the Year was determined by the number of public votes submitted at www.selligent-awards.com
The Jury Award for Campaign of the Year was awarded to Ancestry for its use of Selligent to improve customer acquisition. Using Selligent's deep data analysis capabilities, Ancestry found that consumers new to the brand were most engaged when they could learn about their own history before signing up. With that insight, Ancestry created personalized, interactive campaigns driven by individual data points, which increased new membership significantly.
Prezi, the presentation platform that helps you connect more powerfully with your audience, won the award for both Data-Driven Content and Consumer-First Marketing. By utilizing Selligent to support highly personalized customer experiences, Prezi was able to craft a digital marketing strategy to improve their users' product onboarding success rate. After analyzing consumer engagement behaviors and designing marketing creative matched to those behaviors, Prezi was able to teach and engage product users at all stages of their customer lifecycle and product familiarity. Selligent's ability to support a large amount of data and dynamically create multiple variations of an email based on those data points were critical to driving significant lifts in Prezi's product onboarding engagement.
"We are thrilled to have won a Selligent Award for our data-driven approach and focus on Consumer-First Marketing," said Bonnie Coombs, Email Marketing Manager at Prezi. "We could not have executed as effectively without Selligent's ability to engage consumers on a 1-to-1 basis at scale."
Full List of Selligent Awards Winners
- Jury Award for Campaign of the Year: Ancestry
- Public Award for Campaign of the Year: Allstate & Deluxe Rewards
- Consumer-First: Prezi
- Best Creative: Zipcar
- Customer Acquisition: YP.com
- Marketing Innovation: Ancestry
- Data-Driven Content: Prezi
Click here to view the award-winning digital marketing case studies.
"Our first Selligent Awards program in North America has exceeded our expectations with the passion, creativity, and consumer-focus that we see in our client submissions," said Andre Lejeune, CEO and co-founder of Selligent. "Our goal is to empower B2C brands to put consumer insights at the core of their business, and to lead with consumer needs in all marketing strategy and execution. These awards show the success companies can achieve when they lead marketing activity with consumer insights."
Selligent helps brands embrace Consumer-First Marketing with proven solutions for insight-led engagement. As the world's leading independent provider of relationship marketing solutions, Selligent unifies consumer data and omnichannel engagement into a single, natively integrated platform. By bridging the gap between data and campaign execution, Selligent enables direct marketers to increase conversions and enhance engagement, creating a powerful, contextual feedback loop with their consumers.
Powering 1-to-1 marketing for more than 700 companies across retail, travel, automotive, publishing, and financial services, Selligent's client roster includes Samsung, InterContinental Hotels Group, and ING. Selligent serves more than 30 countries and has more than 50 partnerships with leading agencies and MSPs. Headquartered in Brussels, Selligent has 10 offices across the United States and Europe, including Silicon Valley, New York, London, Paris, Munich, and Barcelona.
Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.