First Utility

June 29, 2012 04:44 ET

First Utility and Opower Launch Ground-Breaking UK Energy Saving Service

LONDON, UNITED KINGDOM--(Marketwire - June 29, 2012) - First Utility ( has announced the launch of my:energy - a ground-breaking new service designed to give consumers greater control over their energy bills and their energy efficiency.

my:energy is the result of a partnership between First Utility, the UK's largest independent gas and electricity supplier, and Opower, the global leader in energy information software for the utility industry. It is believed the service could potentially save UK households up to £1.7 billion and 3 million tonnes of carbon over the next three years*.

First Utility's 100,000 gas and electricity customers now receive secure online information detailing how their usage compares to similar, like-for-like homes**, together with personalised tips on how to reduce their energy consumption. Over the coming months, further functionality will be added, including an unusual usage alert, allowing customers to receive emails and SMS messages to warn them when their energy usage is higher than normal.

Ian McCaig, CEO of First Utility, commented: "First Utility's mission has always been to change the relationship consumers have with their energy consumption by bringing innovative and game-changing services and propositions to market. We were the first energy company in the UK to roll out smart meter technology to all customers almost four years ago, enabling accurate billing free of estimates and giving customers greater visibility of their energy usage than ever before. With my:energy, we have another first!"

"Encouraging and helping our customers to reduce energy consumption with insights and advice tailored to their own households and daily habits, may initially appear to go against our commercial sensibilities as an energy company, but we believe that empowering First Utility customers in this way will lead to longer-lasting relationships with them."

"Empowered consumers taking control of their energy bills is a major step forward in these difficult economic times, especially as future wholesale energy prices threaten to remain high."

To learn more about my:energy, go to:

About First Utility

First Utility is the smarter independent utilities supplier, offering cheap electricity and gas services to a range of consumer and business customers. It is the only energy provider to rollout smart meters to all its customers, throughout the UK. It is through the use of smart metering technology that First Utility can empower consumers to manage and reduce their own energy consumption and bills. First Utility is headquartered in Warwick.

*Based on all UK households adopting my:energy

**First Utility customers' home energy usage is compared to 100 nearby, occupied homes with similar characteristics. These comparisons allow First Utility customer to understand how their energy use stacks up against other similar First Utility homes, and find opportunities to save.

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