SOURCE: Firstlogic

July 26, 2005 08:02 ET

Firstlogic Debuts Web-Architected Address Validation Connector for Oracle® E-Business Suite

Accurate Customer Data Quickly Brings Recognizable ROI to Enterprise-Wide or Local Applications of ERP Suite

LA CROSSE, WI -- (MARKET WIRE) -- July 26, 2005 -- Firstlogic, Inc., a leading provider of enterprise information quality solutions and a Certified Partner of the Oracle® PartnerNetwork, announced today the availability of a web-services architected address validation adapter for the Oracle E-Business Suite. With Firstlogic's IQ8 address validation adapter for Oracle E-Business Suite, organizations can ensure accurate address information within their Oracle applications.

The seamless integration of Firstlogic's proven IQ8 address validation processes and the Oracle E-Business Suite bring attention to the company's most valuable corporate asset -- customer data. More accurate information gives businesses a competitive advantage. With cleaner data, organizations can base strategic business decisions on accurate, valid customer information -- the lifeblood of any organization involved in selling and providing service to customers. Firstlogic's IQ8 address validation adapter combines with the power of the Oracle E-Business Suite to give organizations confidence in the quality of their data and a clear picture of customer information.

The transparent inclusion of address validation processes enhances the value of an organization's investment in their Oracle applications. The IQ8 address validation adapter for Oracle E-Business Suite validates and cleanses U.S. and international address information stored in the common data model beneath the Oracle E-Business Suite, including the Oracle Customer Data Hub. Cost savings and ROI can be realized by eliminating address errors in marketing campaigns or lowering postage costs by reducing duplicates and returned mail. Oracle customers integrating Firstlogic's offering to correct customer information can ensure that the organizations' customer interactions are as effective as possible -- from marketing to sales to customer service.

The IQ8 address validation adapter for the Oracle E-Business Suite leverages the power and capability of the IQ8 service oriented architecture to integrate to Oracle's open standards XML specifications. The IQ8 address validation adapter for the Oracle E-Business Suite is available for implementation in a single application of the Oracle suite, such as Oracle Financials, multiple applications, or the entire suite. Only one implementation process is required for the IQ8 adapter, regardless of how many Oracle applications use the data quality service.

"Providing exemplary support for customer interactions is essential to organizations. Firstlogic has recognized the importance of this critical way to do business and provides enhanced value to corporate information assets of Oracle customers through the IQ8 address validation adapter for Oracle E-Business Suite," said Patrick Connolly, Firstlogic senior product manager. "Intelligent, forward-thinking companies who readily adapt data quality practices into their entire enterprise applications will quickly reap the rewards of accurate data through improved relationships with employees, customers and partners."

"Oracle took a unique, collaborative approach in developing the address validation applications API, ensuring that the end result is simple for Oracle and Firstlogic customers," said Dave Dobson, Firstlogic Director of Software Architecture. "The creation of an XML standard for location services helped Firstlogic to quickly and efficiently architect the software solution. Firstlogic's data quality solutions are readily adapted in a broad scope of industries; now this new opportunity for data quality within the Oracle E-Business Suite provides many diverse organizations a first step in data quality practices."

For More Information

For more information on Firstlogic's comprehensive information quality and commercial mail automation technology suites, organizations can contact Firstlogic at 1-888-215-6442 (001-608-782-5000 outside the US), visit or send email to

About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of 15,000 companies who deliver innovative enterprise software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer customers' leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle can qualify for the Oracle Certified Partner levels.

About Firstlogic

Firstlogic is the recognized market leader for enterprise-wide information quality and print and mail solutions. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Global 2000 companies across a broad spectrum of industries. For more information, visit the company's Web site at

Firstlogic, Inc., 100 Harborview Plaza, La Crosse, Wis., 54601. Phone: 608-782-5000, Fax: 608-788-1188.


Firstlogic and IQ8 are registered trademarks of Firstlogic, Inc. Oracle, JD Edwards, PeopleSoft, and Retek are registered trademarks of Oracle Corporation and/or its affiliates.

Contact Information

  • For Firstlogic, Inc.
    Scott Humphrey
    Humphrey Strategic Communications
    (503) 644-9709
    Email Contact

    Penny Gralewski
    Firstlogic, Inc.
    (608) 782-5000 x1368
    Email Contact