SOURCE: Firstlogic

July 12, 2005 09:02 ET

Firstlogic Launches Data Quality Blog Authored by Industry Leader Frank Dravis

LA CROSSE, WI -- (MARKET WIRE) -- July 12, 2005 -- Firstlogic, Inc., a global provider of enterprise data quality solutions, today launched a new weblog (blog) to educate business and technical professionals on the rapidly changing landscape of data quality initiatives, data strategy and information quality technologies. Authored by Frank Dravis, noted industry leader and Firstlogic vice president of information quality, the blog is available at

The blog provides thought-provoking, brief insights on data quality and information management strategies, technologies and projects. Accessible for reader feedback, the blog is an open communication forum for all things relating to data quality, including personal experiences and commentary, market trends, answers to questions, project issues, and advice on improving data quality in enterprise data management systems such as CRM, CDI, ERP, and BI projects.

Dravis is an original board member of the International Association of Information and Data Quality (, serving as vice president of partner relations for the new organization that educates information and data quality practitioners around the globe. He acts as the primary liaison in Firstlogic's sponsorship of the Total Data Quality Management program at the Massachusetts Institute of Technology (MIT), contributing white papers and discussion topics to the MIT program.

Known in the data quality industry as a dynamic and insightful author, educator and collaborator, Dravis has nearly two decades of experience in information technology and software development, with the majority of his experience centered on solutions design and implementation. He is an instrumental member of Firstlogic's IQ Assurance team, providing strategic consulting services for global organizations beginning or expanding data quality on a global level.

"Data quality is becoming more important to organizations, so demand for information about data quality is at an all-time high," explained Dravis. "Firstlogic is experiencing tremendous growth in web traffic, webinar attendance and e-newsletter interest from professionals in distinct industries and diverse countries. People want fast, accessible information about the rapidly changing data quality environment. Through this blog, Firstlogic can provide more insights into topics that are current, relevant and of interest to a diverse audience.

"There are so many interesting areas to discuss in this virtual environment -- data quality centers of excellence, corporate ownership of data quality initiatives, starting a data quality strategy -- sharing these topics with our audiences via a blog is an ideal method for fast, effective communication," said Dravis.

"Firstlogic has always been a leader in both developing new software technologies for data quality and using new technology trends to educate diverse audiences, so a blog with Frank Dravis is an irreplaceable resource for data quality practitioners," said Art Petty, Firstlogic vice president of sales and marketing. "With a qualified background in data quality, vast experience with organizations seeking data quality solutions and excellent perceptions on the changes in the industry, Frank Dravis is the ideal blog author to keep data quality in the forefront of BI, CRM and data warehousing discussions."

About Firstlogic

Firstlogic specializes in enterprise-wide data quality and analysis solutions for e-business, data warehousing, and print and mail applications. Founded in 1984, Firstlogic today serves more than 6,000 customers, including Fortune 1000 companies and leaders in government, finance, insurance, healthcare, manufacturing, direct marketing, and telecommunications. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers Founded in 1984 Firstlogic provides advanced software systems as well as a proven methodology and strategic consulting services to help start, enhance, and continually monitor data quality initiatives. For more information, visit the company's Web site at

Firstlogic, Inc., 100 Harborview Plaza, La Crosse, Wis., 54601. Phone: 608-782-5000, Fax: 608-788-1188.

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Contact Information

  • For Firstlogic, Inc.:
    Scott Humphrey
    Humphrey Strategic Communications
    (503) 644-9709
    Email Contact

    Penny Gralewski
    Firstlogic, Inc.
    (608) 782-5000 x1368
    Email Contact