SOURCE: Firstrade Securities Inc.

Firstrade Securities Inc.

December 14, 2011 13:15 ET

Firstrade Launches Upgraded Option Chain for Advanced Strategies

NEW YORK, NY--(Marketwire - Dec 14, 2011) - Firstrade today launched a new enhanced option chain for stocks, ETFs and indexes, designed to make complex option order entry faster and simpler. Option traders can easily browse the option chain for advanced strategies, and populate the complex option order ticket with just one click.

"The new option chain design really empowers the investor to execute the trading decisions easier and faster," said John Liu, President and CEO of Firstrade. "Option traders can quickly view credit and debit values, select different expiration dates to display, and populate both legs of complex option orders with a simple click. By combining our intuitive interface design with proprietary technology, the speed is fantastic."

The new option chain is integrated with the order entry QuickBar found on the bottom of every page. The option chain feature can be opened from the QuickBar, and can be hidden with a simple click. For single leg options, investors can place orders directly through the quick bar, for a seamless trading experience.

"With the new Firstrade platform, we're committed to delivering continuous upgrades that will enhance the user's trading experience," said Liu. "Innovations such as the message center with push-technology, and the highly integrated new option chain really makes Firstrade an excellent choice for self-directed investors."

About Firstrade
Firstrade is a leading online investment firm offering a full line of investment products and tools to help investors take control of their financial future. Since its founding in 1985, Firstrade has been committed in providing high value and quality services to our customers. Combining proprietary trading technology, a highly intuitive user interface, outstanding customer service, and mobility applications, Firstrade is a comprehensive solution for all of your investing needs. Whether you are a new investor or active trader, at Firstrade, we are committed to excellence, and putting the investor first. For more information, visit Member FINRA/SIPC.

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