SOURCE: FirstView Financial

February 09, 2015 10:58 ET

FirstView Financial Named Multiple Winner in Ninth Annual Paybefore Awards

ATLANTA, GA--(Marketwired - February 09, 2015) - Paybefore has selected FirstView Financial as a 2015 Paybefore Awards winner in the Outstanding White-Label Platform and Prepaid with Heart categories. For nine years, Paybefore Awards has conferred the most prestigious recognition of excellence in the worldwide prepaid, mobile and emerging payments industry. The awards are presented annually by Paybefore, whose publications are the leading source of industry information for emerging payments executives.

"We are honored to win two prestigious Paybefore awards in 2015. These awards confirm FirstView Financial as a leader in the payment and prepaid industries," said Jerry Uffner, President and CEO of FirstView. "Winning the two awards the first time, in 2014, was a testament to our employees, partners, technology, platform and MasterCard®. To win the awards two years back to back is an incredible accomplishment for everyone at FirstView. Having won the award in our core business, the Outstanding White-Label Platform, is especially gratifying and validating of our business model." 

FirstView Financial was selected by a panel of five industry experts who served as judges for this year's competition, which -- once again -- included entries from around the world.

"This year's Paybefore Awards have demonstrated once again that payments companies are committed to driving out the inefficiencies of cash and checks, while also increasing value for clients and end users," said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel. "We're proud to recognize the contributions of FirstView Financial to advancing electronic payments."

"Some may think there's nothing new in the world of payments, but the outstanding winners in Paybefore Awards prove that's not so," added Marilyn Bochicchio, Paybefore's CEO. "Emerging payments is packed with opportunity to make a difference for consumers, governments and businesses. And, the companies and programs we recognize through Paybefore Awards are outstanding examples of what can be done when creativity intersects with technology and a deep understanding of unmet needs. We tip our hats to the winners and all those who are making a difference."

The White-Label Platform award is for the company that creates outstanding opportunities to share solutions and benefit developers, expanding their market by avoiding redundant R&D and other costs. The FirstView Financial technology platform is a proprietary, self-contained program that delivers a complete white-label solution to clients. The platform is used for program management and processing for financial technology products, including payment, prepaid, virtual, and e-wallet capabilities. 

FirstView client WeCareCard is a payments company that leverages the crowdfunding and prepaid payment industries, social media platforms, and patent-pending technology to revolutionize the giving and gifting market. The WeCareCard MasterCard program was selected as a 2015 Paybefore Awards winner in the Prepaid with Heart category.

About MasterCard:
MasterCard (NYSE: MA),, is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities -- such as shopping, traveling, running a business and managing finances -- easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

About FirstView:
FirstView Financial is a leading provider of financial, mobile, and payment technology solutions.

FirstView provides innovative payment solutions to help companies create new revenue streams, reduce cost, increase security, and improve efficiency. Over the last decade, FirstView has been delivering prepaid program management and processing services to support a diverse array of prepaid card solutions. FirstView Mobile payment solutions allow companies to capitalize on the dramatic shift to mobile payments.

With decades of payment management experience, FirstView excels at innovation in the high-growth electronic, prepaid, and mobile payment markets. FirstView provides turnkey prepaid debit card program solutions, enabling clients to enjoy all the benefits of operating a fully custom prepaid program, without the compliance, risk management, overhead, and operational burdens associated with entering the program management business directly. FirstView was recently honored with two 2015 and two 2014 prestigious Paybefore Prepaid Industry Achievement Awards. Providing innovative payment solutions since 2005, FirstView is headquartered in Atlanta, GA. For more information, visit

About Paybefore: Paybefore is the leading information provider to prepaid, mobile and emerging payments industry professionals, offering the latest news, commentary and analysis. Paybefore's family of industry publications includes:; Pay News™; Pay Gov™; Pay Week™; Pay Op-Ed™; Pay Magazine™, a biannual print publication featuring in-depth articles on the opportunities, challenges and trends in the global payments industry; and the only industry directory, Pay Connect™ buyer's guide, available online and in print. Visit us at

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