SOURCE: Wendy's Bloggers

Wendy's Bloggers

November 19, 2013 08:30 ET

Fischer Pharmaceuticals Picks Wendy's Bloggers for Mommy Blogger Outreach

NEW YORK, NY--(Marketwired - Nov 19, 2013) - Fischer Pharmaceuticals, Ltd. ( a world leader in the development and manufacture of health care preparations, selected Wendy's Bloggers (, a bridge for brands to create relationships with influential Mommy Bloggers, to organize a Baby Product Mommy Blogger Review & Giveaway.

Based in Israel, Dr. Fischer, as the company is known, is a beloved and wildly-popular brand. The company has developed more than 500 products from anti-bacterial wipes and age-control firming cream to Pomegranate Milk shampoo and Sunless Tanning Wipes. For the past 10 years, Dr. Fisher has sold eye-care and skin-care products under private labels for major pharmacy chains in the U.S. and 40 other countries. Now its goal is to sell branded products in the U.S.

Dr. Eli Fischer (, the Czech-born pharmacist who co-founded the company with his wife Dvorah in 1965, was certain that if he could get his products into the hands of American Mommy Bloggers they'd recommend them to other moms. "The most powerful referral is woman to woman," Dr. Fischer said. "Mommy Bloggers in the U.S. have a proven reputation for effectively connecting with millions of moms."

Wendy Hirschhorn, CEO of Wendy's Bloggers, selected 35 Mommy Bloggers with infants and toddlers to participate. "The Mommy Bloggers in my network were quite receptive to reviewing Dr. Fischer products," she said. "First and foremost, Dr. Fischer is an established brand and its products are formulated for sensitive skin. These were critical factors for the Mommy Bloggers -- particularly for those who reported that their children had dry skin or eczema. Secondly, many Mommy Bloggers were keen on reviewing products from Israel."

Mommy Blogger April Stephens, owner of This Lady Blogs (, who garners more than 10,000 unique monthly visitors and Facebook fans, said, "It's neat that Dr. Fischer products are made in the Holy Land where there is a high standard for purity. That, and the fact that there is a real live Dr. Fischer, sets it apart from all other skin care products I've reviewed."

Dr. Fischer Mommy Blogger Reviews & Giveaways will be posted online starting in November. Giveaway winners will receive Dr. Fischer EYE-CARE for Baby, Dr. Fischer Kamil Blue Moisturizing Soapless Soap, Dr. Fischer Sensitive Baby Wipes, Dr. Fischer EMOL Baby Bath Oil, Dr. Fischer EYE-CARE for Adults, samples of Dr. Fischer cosmetic creams, and a limited-edition Dr. Fischer Mommy Bag. The total retail value is $75.

About Wendy's Bloggers
Wendy's Bloggers is a bridge for brands to create valuable relationships with influential Mommy Bloggers and their followers. It was founded by Wendy Hirschhorn, a senior publicist with 25 years of experience, who has worked with national and global companies and non-profits including, American Technion Society, Balance Bar, Boehringer Ingelheim, Dr Pepper, Ernst & Young, Hadassah, LesserEvil Snack Co, Louis Vuitton, Pfizer, Pier 1 Imports, Sam Adams Beer, Snapple and Verve Music Group. For more information, visit You can always contact Wendy at 212-826-8790 or

About Fischer Pharmaceuticals Ltd.
Fischer Pharmaceuticals, founded in 1965, is a multi-national company specializing in the manufacture of over 500 skin and health care consumer products that are marketed worldwide. Investment in extensive research and development and quality control rapidly established the Dr. Fischer logo as synonymous with quality and innovation. Fischer Pharmaceuticals offers innovative solutions for head-to-toe healthcare that includes treatment toiletries, advanced anti-aging cosmetics, dietary supplements and medical preparations. All Dr. Fischer products are meticulously tested for safety and efficacy and carry the seals of approval of many prestigious medical organizations worldwide. Millions of consumers know that the Dr. Fischer slogan, "Tried & Tested," fulfills its promise of quality products that offer the best available health and skincare for all family members. For more information, visit and

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