SOURCE: SpotMixer

SpotMixer

August 01, 2011 00:04 ET

Fisher Communications and New Vision Television Roll Out SpotMixer to Stations

Deployed in Over 60 US Television Stations, SpotMixer.tv Accelerates New Business Sales and Reduces Production Costs Both on Air and Online

REDWOOD CITY, CA--(Marketwire - Aug 1, 2011) - SpotMixer, the leading provider of web-based video creation and distribution services, has been chosen as a sales and production solution by Fisher Communications and New Vision Television.

Currently deployed in over 60 stations ranging from marketing 10 to 200, SpotMixer.tv (www.SpotMixer.tv), an easy-to-use online video creation solution designed for local ad sales and production teams, provides a quick and effective way to incorporate speculative creative into the sales process and provide cost effective broadcast production for use on air and online. When using SpotMixer, stations consistently report increased close rates for new business and increased buys for integrated on air and online campaigns by existing clients.

"SpotMixer's high-quality production capabilities enable Fisher to quickly create integrated campaigns for its advertisers," said Randa Minkarah, Senior Vice President of Revenue & Business Development of Fisher Communications. "This innovative platform will also provide Fisher's local small- and mid-sized business advertisers with an opportunity to create their own cost-effective spots."

"SpotMixer is a great sales tool that allows our sales people the ability to quickly demonstrate the power of on air and online advertising," explained Dennis Elkin VP Interactive Media, New Vision. "In the few months of use by New Vision we have seen an increase in new business that has more than paid for the service. SpotMixer has made it easier to open new doors and quickly meet the needs of our advertisers."

"We're excited that our Broadcast partners continue to use SpotMixer to close new business and reduce production costs," said John Love, CEO of SpotMixer. "We continue to be impressed with the creative ways in which SpotMixer is used by both account executives and production teams to increase both the top and bottom line."

SpotMixer.tv currently works with stations in the following Broadcast groups: LIN Media, Cowles California Media, Newport Television, Raycom Media, Nexstar Broadcasting, Northwest Broadcasting, Fisher Communications, California Oregon Broadcasting, New Vision Television and Hearst Television.

About SpotMixer, Inc.
SpotMixer is the leading provider of web-based video creation and distribution services. SpotMixer's easy-to-use video creation platform enables users to create professional videos and distribute them online, on TV or on mobile devices. SpotMixer has several lines of business. Designed for Cable and Broadcast, SpotMixer.tv accelerates new business sales and reduces the cost of production. One True Media is SpotMixer's award-winning consumer service and Vlix is SpotMixer's mobile app designed to change how users shoot, share and communicate with mobile video. The company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance.

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