SOURCE: Fisher Communications, Inc.

Fisher Communications, Inc.

November 30, 2010 09:00 ET

Fisher Communications, Inc. Launches "THIS-TV Bakersfield"

SEATTLE, WA--(Marketwire - November 30, 2010) - Fisher Communications, Inc. (NASDAQ: FSCI), a leader in local media innovation, launched "THIS TV Bakersfield," the digital tier of local FOX station KBFX-CD in Bakersfield, CA. "THIS TV Bakersfield" is a programming service offering a variety of hit movies from the vast library of Metro-Goldwyn-Mayer Studios Inc. (MGM), as well as classic television series. THIS can be found over-the-air on channel 29.2 or on Digital Brighthouse Channel 40.

THIS TV is part of a company-wide initiative by Fisher Communications, Inc. to expand quality programming options to the public at no cost. The company has already launched THIS on KATU-DT2 in Portland, OR; KOMO-DT2 Seattle, WA; and on KVAL-DT2, KCBY-DT2 and KPIC-DT2, serving the Eugene, OR market.

"The digital television transition launched last year is enabling us to provide additional programming free over the air to viewers in Kern County and beyond," says Vice President and General Manager Teresa Burgess. "As we expand our secondary channels and initiate new offerings such as mobile television, we are fulfilling the promise the digital spectrum offers for broadcasters to better serve the public."

"THIS" is a collective effort between MGM and Chicago-based Weigel Broadcasting Company, and draws from more than 4,100 films and 10,000 hours of television programming in the MGM library. In cities where the service has already launched, it has resonated with viewers, outperforming established commercial stations and programming within the first month.

THIS-TV Bakersfield, KBAK-TV and KBFX-CD/FOX 58 television stations are properties of Fisher Broadcasting-California T.V. L.L.C.

About Fisher Communications, Inc.
Fisher Communications (FSCI) is an innovative local media company with television, radio, internet and mobile operations throughout the western United States. Fisher operates 20 television stations, which include network affiliations with ABC, CBS, FOX, Univision and CW that reach 3.5% of U.S. television households, and 10 radio stations targeting a full range of audience demographics. Fisher Interactive produces more than 125 local and hyper-local websites and delivers comprehensive multiplatform advertising solutions to local businesses. The Company is headquartered at Fisher Plaza, a 300,000 square foot media, telecommunications and data center facility in Seattle, WA. More information about Fisher Communications, Inc. is available at www.fsci.com.

Contact Information

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    Paul Kranhold or Ron Low
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