SOURCE: Fisher Communications, Inc.
March 01, 2011 17:37 ET
Fisher Communications Launches GalTime in 134 Markets Nationwide
Providing Innovative Content and Advertising Solutions for Local Broadcasters, Including CW Plus' 110 Stations
SEATTLE, WA--(Marketwire - March 1, 2011) - Fisher Communications, Inc. (NASDAQ: FSCI), a leader in local media innovation, today announced that it has launched GalTime in 134 markets around the country, including Boston, Washington D.C., Phoenix, Seattle and Tampa, as well as CW Plus' 110 stations. GalTime -- a content-rich, localized lifestyle website, which provides information and commentary specifically designed for women -- is the first in a series of verticals under Fisher's Buzz Brands™ platform.
"The successful launch of GalTime, our first Buzz Brands website, is providing broadcasters with a comprehensive multi-platform content and advertising solution that enables stations to build a stronger digital portfolio that can be used to better compete for a larger portion of the total local advertising spend," said Randa Minkarah, Fisher's Senior Vice President of Revenue and Business Development. "In today's increasingly fragmented marketplace, broadcasters have been searching for new ways to better serve small businesses, while creating more value for their existing advertisers. Through Buzz Brands' innovative solution, local stations can continue to super-serve their clients by offering a more targeted suite of advertising options to better meet the evolving needs of today's consumers."
"We are delighted to expand our long-standing relationship with The Daily Buzz by the addition of GalTime verticals," said Russell Myerson, Executive Vice President of The CW Television Network. "GalTime represents another step in the evolution of the program by providing multi-platform content specifically designed for our target 18-34 demographic. We look forward to adding other Buzz Brands verticals to our CW Plus online universe in the coming months."
Buzz Brands is a locally integrated, multi-platform content and advertising solution for broadcasters seeking to expand their digital portfolios at little or no cost. Through targeted lifestyle websites that can be tailored for each market, Buzz Brands is providing a unique content and sales solution that is linked to and cross-promoted by The Daily Buzz, the nationally syndicated morning news and entertainment program geared toward a younger audience. As part of its agreement with The Daily Buzz, Fisher is offering this content to local stations, providing them with an expanded suite of traditional advertising options they can present to local businesses.
In addition, Buzz Brands provides local stations with a turn-key, branded digital platform that contains compelling national and local information that can be seamlessly integrated into their existing websites.
Buzz Brands content, including GalTime, is now being delivered to 110 CW Plus stations around the country. CW Plus holds an option to localize GalTime in these markets. Separately, it is expected that GalTime will be localized in other markets by the end of the year. Fisher plans to roll out two additional lifestyle websites later this year, the first of which, Head Drama, centers on everyday life stresses and common problems and will be available by the second quarter.
About Fisher Communications
Fisher Communications (FSCI) is an innovative local media company with television, radio, internet and mobile operations throughout the western United States. Fisher operates 20 television stations, which include network affiliations with ABC, CBS, FOX, Univision and CW that reach 3.5% of U.S. television households, and 10 radio stations targeting a full range of audience demographics. Fisher Interactive produces more than 125 local and hyper-local websites and delivers comprehensive multiplatform advertising solutions to local businesses. The Company is headquartered in Seattle, WA. More information about Fisher Communications, Inc. is available at www.fsci.com.
GalTime (www.galtime.com) is a leading online women's magazine focused on delivering dynamic text and video in the areas of relationships, parenting, beauty, fashion, health, career, money, cooking and a whole lot more. Launched in 2009 by a team of veteran journalists led by co-founders Susan Krivelow and Charlene Bert Santos, its videos and articles are contemporary, informative, thought-provoking and fun. GalTime prides itself on providing quality content to women around the world and has developed relationships and partnerships with some of the most renowned experts in the fields that impact women's lives on a daily basis. Become a member, read articles, watch videos and chat on its message boards with other Gals. GalTime, the GalTime logo and all its respective marks are owned by GalTime.
This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words "guidance," "believes," "expects," "anticipates," "could," or similar expressions. For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning, among other things, changes in revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see the risk factors in our Annual Report on Form 10-K for the year ended December 31, 2009, which we have filed with the Securities and Exchange Commission.