SOURCE: Fisher Communications, Inc.

Fisher Communications, Inc.

May 03, 2011 13:00 ET

Fisher Communications Launches HeadDrama

Second Website Under the Buzz Brands Platform Immediately Available

SEATTLE, WA--(Marketwire - May 3, 2011) - Fisher Communications, Inc. (NASDAQ: FSCI), a leader in local media innovation, today announced that it has launched HeadDrama, a localized lifestyle website which provides information and commentary on issues related to mental health and dealing with daily life concerns.

HeadDrama, which is the second vertical under Fisher's Buzz Brands™ platform, is accessible at HeadDrama.com. The website will feature expert opinions and enable visitors to seek advice and counsel on a variety of topics including parenting, work stresses, love and relationships.

"With HeadDrama, we are able to provide broadcasters with an additional targeted sales solution for local advertisers," said Randa Minkarah, Fisher's Senior Vice President of Revenue and Business Development. "The strong interest in GalTime demonstrates that stations can create new revenue streams both on-air and online with turn-key lifestyle content that includes product placement at the local level."

"HeadDrama focuses on mental health and owning your big days. It's about real issues affecting individuals on a daily basis, sharing ways to overcome issues and emergencies to thrive. The content will be interesting not only to users, but also to advertisers in the mental health community," said Troy McGuire, Fisher's Vice President of Buzz Brands.

Buzz Brands provides broadcasters with a comprehensive multi-platform solution that enables stations to build a stronger digital portfolio that can be used to better compete for a larger portion of the total local advertising spend. Affiliates have the opportunity to generate incremental local revenue from site components such as product placement, video production and increased website inventory. Fisher is offering HeadDrama at no cost to the show's existing and new affiliates.

Buzz Brands, which is available in 64% of markets nationwide, has now been localized in a number of markets, including Los Angeles, Boston, Washington D.C., Phoenix, Seattle and Orlando.

About Fisher Communications, Inc.

Fisher Communications (FSCI) is an innovative local media company with television, radio, internet and mobile operations throughout the western United States. Fisher owns or operates 13 full power television stations and 7 low power television stations which include network affiliations with ABC, CBS, FOX, Univision and CW that reach 3.5% of U.S. television households, and 10 radio stations targeting a full range of audience demographics. Fisher Interactive Network, its online division, produces more than 125 local and hyper-local websites and delivers comprehensive multiplatform advertising solutions to local businesses. The Company also owns and operates Fisher Plaza, a 300,000 square foot media, telecommunications, and data center facility located near downtown Seattle. The Company is headquartered in Seattle, WA. For more information about Fisher Communications, Inc., go to www.fsci.com.

Contact Information

  • Contacts:
    Sard Verbinnen & Co
    Ron Low or David Isaacs
    (415) 618-8750