SOURCE: Fisher Communications, Inc.

Fisher Communications, Inc.

September 21, 2010 16:30 ET

Fisher Communications Offers Broadcasters New Revenue Opportunity at No Cost With Launch of Buzz Brands

New Platform Will Feature Local, Lifestyle-Themed Content Verticals for Both Broadcast and Digital Distribution

SEATTLE, WA--(Marketwire - September 21, 2010) -  Fisher Communications, Inc. (NASDAQ: FSCI), a leader in local media innovation, today announced the launch of Buzz Brands, an integrated, multi-platform content and advertising solution for broadcasters. Buzz Brands features lifestyle verticals, localized for each market, which leverage Fisher's existing partnership with the morning news program, "The Daily Buzz," to produce a content and sales solution for stations seeking to build their online brand. With Buzz Brands, affiliates have the opportunity to generate incremental local revenue from site components such as product placement, video production and increased website inventory. Given the promotional and content ties with "The Daily Buzz" show, Fisher is offering Buzz Brands at no cost to the show's existing and new affiliates. Fisher plans to expand distribution of the program to other TV stations as well as radio stations in the future.

The Buzz Brands concept builds off of Fisher's recently announced partnerships with ACME Television and DataSphere Technologies. Fisher manages the operations of ACME's "The Daily Buzz," which recently launched its 9th season and airs in high definition in 165 U.S. markets. DataSphere employs its Software as a Service (SaaS) Web technology and sales solutions to host, build and sell the Web components of the verticals. 

Fisher is working with dynamic content experts to create original broadcast and digital content specifically designed for the lifestyle verticals, providing affiliates with more content to monetize on their TV stations and websites. The video content is being produced at "The Daily Buzz" production facilities located on Full Sail University's Orlando campus. The first vertical slated to launch in October is "GalTime," a brand committed to women's lifestyles, and supported by a host of national content providers. In order to showcase the multi-platform appeal of Buzz Brands, Fisher will launch GalTime with its Seattle Hot AC radio station, STAR 101.5, on its redesigned website,  www.star1015.com

"This innovative model gives local broadcasters the ability to distribute and monetize content across TV, radio, and newly created digital platforms," said Randa Minkarah, Fisher's Senior Vice President of Business Development. "Through the syndication of this new content, we are offering a suite of advertising solutions designed to help local stations target advertisers who will sponsor particular Web pages and broadcast segments."

"This unique multi-platform solution provides media groups, especially those with non-news stations, a path to immediately enhance their online content," said Troy McGuire, Fisher's Vice President of Digital Content. "Given the increasing demand for lifestyle news and information, we believe our new digital content distribution and monetization platform will be attractive to stations that are looking to expand their digital portfolios."

The launch of Buzz Brands is the most recent initiative within Fisher's broadcast-to-broadband strategy, which seeks to leverage technological advancements to create compelling digital content that can be localized by market and distributed across multiple platforms. Through this initiative, Fisher is creating new opportunities for local broadcasters to reach a broader group of advertisers. 

About Fisher Communications

Fisher Communications, Inc. is a Seattle-based communications company that owns and operates 13 full power television stations, 7 low power television stations, and 8 radio stations in the western United States. The Company also owns and operates Fisher Interactive Network, its online division (including over 125 online sites); Fisher Pathways, a satellite and fiber transmission provider; and Fisher Plaza, a media, telecommunications, and data center facility located near downtown Seattle. For more information about Fisher Communications, Inc., go to www.fsci.com.

Forward-Looking Statements

This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words "guidance," "believes," "expects," "anticipates," "could," or similar expressions. For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning, among other things, changes in revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see the risk factors in our Annual Report on Form 10-K for the year ended December 31, 2009, which we have filed with the Securities and Exchange Commission.

Contact Information

  • Contacts:
    Sard Verbinnen & Co
    Ron Low or David Isaacs
    (415) 618-8750