SOURCE: Fisher Communications, Inc.

Fisher Communications, Inc.

August 25, 2009 13:15 ET

Fisher Communications Partners With Zooppa.com to Host User-Generated Video Competition in Seattle; Videos to Be Posted on KOMO's New Hyperlocal Neighborhood Sites

SEATTLE, WA--(Marketwire - August 25, 2009) - Fisher Communications, Inc. (NASDAQ: FSCI) today announced an innovative partnership with Seattle-based Zooppa.com to host "KOMO Video Block Party," a user-generated video competition for Seattle area neighborhoods. This program is designed to promote community involvement and engage local residents and businesses in a discussion about the neighborhoods they live and operate in.

Users are asked to create a short video showing what they love about their community, submit it to Zooppa.com, and Zooppa will then post the video on one of KOMO's 43 new neighborhood Web sites. Last week, KOMO unveiled its new hyperlocal network in Seattle, which is designed to provide these local communities with the best source of information about the news, events, entertainment and personalities relevant to their day-to-day lives.

"We are proud to partner with Zooppa to support the KOMO Video Block Party," said Jim Clayton, VP of Fisher Seattle. "These videos are another opportunity for local residents to engage in their local neighborhoods and contribute to the growing online dialogue."

Colleen B. Brown, Fisher's president and CEO, added, "The digital revolution is transforming how consumers receive and use their information, as well as how broadcasting companies deliver their content. By expanding our broadcast delivery capabilities and developing a robust broadband portfolio, Fisher is using the advancements in technology to serve the changing needs of our audience and advertisers."

"Zooppa is very active in Seattle's creative community and this project will not only strengthen our new neighborhood network, but also enable us to highlight some of the talented filmmakers in our area," stated Troy McGuire, VP of Fisher Interactive Network.

A recognized leader in user-generated advertising, Zooppa regularly runs campaigns for global brands such as Nike, Microsoft and Google, but no campaign has been as hyper-localized as the KOMO Video Block Party.

As Zooppa CEO Wil Merritt explained, "Rather than developing a message that may or may not appeal to a broad segment of consumers, Zooppa's platform enables people to create a wide range of messages micro-targeted to their specific interests and communities."

Zooppa's social advertising platform will allow advertisers to produce hyper-localized ads tailored to the neighborhood specific demographics. This program provides local businesses with a highly targeted and cost effective approach to reach their customers.

The competition runs from August 24 to October 18 and participants can win up to $1,000 in cash prizes. More details about the KOMO Video Block Party can be found at http://zooppa.com/contests/komo-video-block-party and for a complete list of KOMO's hyperlocal neighborhood sites visit http://www.komonews.com/communities.

About Fisher Communications, Inc.

Fisher Communications, Inc. is a Seattle-based communications company that owns and operates 13 full power television stations (including a 50%-owned television station), 7 low power television stations, and 8 radio stations (in addition to 2 radio stations not owned by the Company but for which the Company provides programming or sales services) in the Western United States. The Company also owns and operates Fisher Interactive Network, its online division; Fisher Pathways, a satellite and fiber transmission provider; and Fisher Plaza, a media, telecommunications, and data center facility located near downtown Seattle. For more information about Fisher Communications, Inc., go to www.fsci.com.

About Zooppa

Zooppa is the world's largest social network focused on user-generated advertising. With a community more than 42,000 people strong, Zooppa offers brands an innovative advertising model for developing creative work that connects with a new generation of consumers actively engaged in the social web.

For more information about Zooppa, visit http://www.zooppa.com. To learn more about Zooppa's user-generated advertising revolution, contact Wil Merritt, CEO, at wmerritt@zooppa.com or (206) 605-7828.

Contact Information

  • Media Contacts:
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    Ron Low or David Isaacs
    (415) 618-8750