SOURCE: Fisher Communications, Inc.

Fisher Communications, Inc.

March 28, 2011 17:30 ET

Fisher Fundraising Effort for Japan Relief Crosses Half-Million Dollar Mark

SEATTLE, WA--(Marketwire - March 28, 2011) - Fisher Communications, Inc. (NASDAQ: FSCI), a leader in local media innovation, in partnership with the Red Cross, is helping the victims of the earthquake and tsunami in Japan.

Beginning with a daylong effort on March 16th, Fisher's television, radio and online media properties -- across six markets and all of the Company's online and mobile platforms -- have been raising money throughout the Northwest and California in partnership with the American Red Cross. 

While donations are still being accepted, to date, Fisher's viewers, listeners and online community have raised $550,000 to support the Red Cross' relief work. The funds will be used to assist the 95 medical teams deployed by the Red Cross who are continuing to deliver food, shelter and emotional support to those in need in Japan.

Randy Hutson, CEO of Seattle Red Cross, said, "The fundraising effort launched between the Red Cross and Fisher Communications is one of the most successful I've seen during my time with the Red Cross. The idea was created and launched within days of the disaster and the amazing work of both Fisher's staff and Red Cross volunteers made it happen. The multifaceted nature of the campaign enabled us to reach people not only through television, but radio and the Internet, providing a lot of flexibility for the general public."

Colleen B. Brown, President and CEO of Fisher Communications, added, "We have an incredibly generous audience across our media platforms and we are truly appreciative of their kindness and compassion in Japan's time of need. This fundraising effort demonstrates the power and reach of local media and how we can use our traditional and digital platforms to engage our communities to help make a difference at home and around the world." 

Donations are still being accepted through Fisher's online properties or by texting REDCROSS to 90999 to make a $10 contribution.

About Fisher Communications, Inc.
Fisher Communications (FSCI) is an innovative local media company with television, radio, internet and mobile operations throughout the western United States. Fisher operates 20 television stations, which include network affiliations with ABC, CBS, FOX, Univision and CW that reach 3.5% of U.S. television households, and 10 radio stations targeting a full range of audience demographics. Fisher Interactive produces more than 125 local and hyper-local websites and delivers comprehensive multiplatform advertising solutions to local businesses. The Company is headquartered at Fisher Plaza, a 300,000 square foot media, telecommunications and data center facility in Seattle, WA. More information about Fisher Communications, Inc. is available at www.fsci.com.

Contact Information

  • Contact:
    Sard Verbinnen & Co
    Ron Low or David Isaacs
    (415) 618-8750