LEAWOOD, KS--(Marketwire - Mar 26, 2013) - Loyalty marketing company Front Flip (frontflip.com) today announced that Peter Brown and Gary Fish, two prominent business leaders from the entertainment and technology industries, have joined its Board of Directors.
Brown is the former chair, CEO and president of AMC Entertainment Inc. During his tenure, the company's revenues more than doubled, from $1 billion to $2.3 billion. Brown is currently the chairman and founder of Grassmere Partners, LLC, a private investment firm headquartered in Kansas City.
Fish is the founder, president and CEO of FishNet Security Inc., the largest independently owned information security solutions provider in the U.S. FishNet has more than 3,600 global customers, 30 office locations and more than $600 million in annual revenue.
Front Flip's mobile app and sophisticated loyalty marketing program help businesses increase visit frequency, boost sales and generate social buzz.
"Having spent a good part of my career focused on maximizing the guest experience and boosting loyalty, I saw immediate value in the Front Flip platform," said Brown. "Front Flip delivers what businesses truly want -- a loyalty program that's exciting for customers but also profitable for the business."
Brown and Fish will help direct Front Flip on its go-to-market strategy as the company continues to expand its client portfolio of local, regional and national brands. Front Flip's client portfolio includes franchise groups from major concepts like Kentucky Fried Chicken, McDonald's and Wendy's. Brown and Fish will also help provide strategic guidance on Front Flip's ongoing product enhancements.
"Front Flip is changing the loyalty space," said Fish. "Their data-rich platform is easy for business owners to manage, even those who are not tech savvy. Front Flip makes complex customer data actionable, and that puts incredible power in the business owner's hands."
Brown and Fish also invested in Front Flip's Series B round which brought the company's fundraising total to $7.7 million.
The newest board members join Jon Darbyshire, executive chairman of the Archer Foundation; board chairman Sean Beckner, founder and CEO of Front Flip; and Matt Beckner, founder and chief product officer of Front Flip.
About Front Flip
Front Flip is the next generation of loyalty marketing. We're not another punch card on a mobile app. Instead, we help businesses create profitable, long-term relationships with customers through fun experiences, instant promotions, rich customer analytics and targeted mobile campaigns. Front Flip works with local shops, regional chains and national concepts to help them achieve significant jumps in traffic and sales in the first 90 days. For more information, visit frontflip.com or call (855) 730-1830.