SOURCE: Fit For Business International Inc.

July 17, 2007 15:07 ET

Fit For Business Continues Its Expansion

NEW YORK, NY and BRISBANE, AUSTRALIA--(Marketwire - July 17, 2007) - Fit For Business International Inc. (OTCBB: FFBU) is driving to ensure a strong foothold in the US domestic foot care market. The media strategy includes direst response television advertising, mail order catalogs, selected magazines, and partnerships with online media suppliers.

"In addition to traditional advertising, we are looking to sponsor major running events in North America to showcase our foot care product," said Mark Poulsen, CEO. "The exposure will appeal to a younger, more athletic market. Key athletes will be sponsored in these events."

Current planning includes marketing budgets for Japan, Singapore, and parts of Europe. Pending finance, Fit For Business is expecting to enter each of these geographic areas within 2 years. Our medium term goals are to have established our brand within North America and selling about 5 million units per year.

Recent contracts include Pacific Helmets, where they have started to include the Foot Fridge innersoles in all of there new safety boots. They supply the State Emergency Services, and fire departments throughout Australia and New Zealand.

For any enquiries, please contact the corporate office in Brisbane, Australia on +61 (07) 3367 3355.

Fit For Business International Inc., (OTCBB: FFBU), provides a wide range of corporate wellness programs and products including the patented Foot Fridge 'Cool" innersole. The programs incorporate nutritional supplements, physical activity programs with monitoring and reporting, all which support a healthy workforce. The results help the profits of each company by proactively dealing with the increasing epidemic of poor health, which equates to increased absenteeism and lower levels of productivity. Fit For Business has invested to qualify for the ISO 9001:2000 standards to ensure the highest corporate standards.

Statements made in this press release that express the Company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the Company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements.

For further information on Fit For Business Inc., please visit

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