SOURCE: Watchitoo

May 01, 2013 09:00 ET

Fit4Mom Launches

You Don't Just Watch It, You're Part of It

SAN DIEGO, CA--(Marketwired - May 1, 2013) - A new Web TV show, "Mom on a Mission," debuted online today focusing on fitness, food, spirit and home and promises to change the way we view TV.

The show, at, is the brainchild of Fit4Mom's Lisa Druxman, creator of the highly successful Stroller Strides brand. Unlike shows that viewers simply sit back and watch, "Mom on a Mission" makes viewers an integral part of the show, interacting closely with Lisa and her special guests.

Using Watchitoo, a Web-based interactive TV platform, enables viewers to engage with the on-screen personalities before, during and after the show, using their computers to pose questions. Additionally, viewers can follow two friends of the show, Erica Capilla and Rebecca Hackney, throughout their Mom on a Mission Fitness Challenge via the Mom On A Mission TV Facebook Page.

Episodes will stream live via Watchitoo on the site on the 1st and 3rd Wednesday of the month, starting today, May 1st at 11 a.m. PST. The shows are recorded and immediately available for viewing at fans' convenience.

Watchitoo is an increasingly popular way for event organizers, TV producers, businesses, educators and others to increase engagement with their audiences and extend the reach of their brands. Up to 25 individuals or groups can join a Watchitoo interactive online HD video conference and hundreds of thousands can follow the conversation, and use social tools to interact with their connections.

The show will spotlight Lisa's Mom on a Mission Fitness Challenge, designed to help get moms active and fit because a healthy family starts with a healthy mom. The two featured moms have been given Flip Cameras and are documenting their fitness and wellness regimes. You can follow along at

Erica Capilla, mother to a one-year-old daughter, gained 90 pounds during her pregnancy. Unhappy about her body and unable to lose her weight after a year, Erica documents her journey to wellness. Rebecca Hackney, a full-time working mom to a middle school son and daughter, struggles with trying to "do it all" and is dealing with the guilt of taking time for herself.

A robust list of special guests includes pediatrician and father of four Dr. Alan Greene as well as Robyn O'Brien, author of The Unhealthy Truth and mother of four.

About Stroller Strides
Ranked by Entrepreneur Magazine as one of the Top New Franchises and Fastest Growing Franchises 2007 - 2011, Stroller Strides offers classes in more than 1,300 locations in the United States and Puerto Rico.

About Watchitoo
Watchitoo provides an embeddable video collaboration platform to deliver live content in a highly engaging way. The Watchitoo platform allows multiple participants to see and hear one another in real-time, collaborate around any form of rich media, and be viewed by an audience scalable into the thousands. With Watchitoo, any viewer can become a participant and can be switched back to a general viewer.

Contact Information

  • Contact

    For Watchitoo:
    Michelle Dillon
    Brodeur Partners
    (603) 559-5835

    For Fit4Mom:
    Victoria Livermont
    Much and House Public Relations
    323 965-0852 x7190