SOURCE: FitLife Brands

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January 06, 2016 07:30 ET

FitLife Brands Introduces Five New iSatori Products

OMAHA, NE--(Marketwired - January 06, 2016) - FitLife Brands, Inc. ("FitLife") (OTCBB: FTLF), an international provider of innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS Nutrition Products™ ("NDS") (www.ndsnutrition.com), PMD® (www.pmdsports.com), SirenLabs® (www.sirenlabs.com), CoreActive® (www.coreactivenutrition.com), Metis Nutrition™ (www.metisnutrition.com), iSatori™ (www.isatori.com) and BioGenetic Laboratories, (www.biogeneticlabs.com), today announced the planned introduction of five new products to be marketed under the iSatori brand name that are expected to begin shipping in January 2016. 

"We are excited about the introduction of these five new iSatori sports nutrition products," said John S. Wilson, CEO of FitLife Brands. "Each year, we strive to generate approximately 25% of our revenue from new products introduced in the past 12 to 18 months and our superior product innovation and updates are key points of differentiation within the sports nutrition industry. With the introduction of these new products, we have continued to focus on established, high volume categories like Protein, Creatine and Amino-Acids, which attracts more new consumers to our brands."

FitLife plans to introduce the following products into the market:

1) LIPO-DREX™ with C3G -- a unique, high potency fat burner that employs cutting-edge technology known as nutrient partitioning that not only helps drive the fat loss process, but also diverts nutrients from being stored as fat to being stored in the muscle.

2) LIQUID L-CARNITINE LS3™ -- a true advancement in L-Carnitine supplementation, LIQUID L-CARNITINE LS3 is a 0 calorie, 0 sugar, gluten free, great tasting liquid that supports fat loss and metabolism.

3) AMINO-GRO™ -- the latest advancement in the amino acid category, AMINO-GRO combines our patented BIO-GRO™ Bio-Active Peptides with BCAAs, instantized Glutamine and the hydration and electrolyte power of CocoDrate™, in a sugar free formula that supports muscle growth and fat loss.

4) 100% BIO-ACTIVE WHEY™ -- a true advancement in whey protein supplementation, 100% BIO-ACTIVE WHEY is the only whey protein fortified with BIO-GRO Bio-Active Peptides to create a new standard in whey protein supplements.

5) CREATINE A5X™ -- an advanced creatine supplement that utilizes five forms of creatine to optimize absorption and efficacy, CREATINE A5X was specifically developed to help increase muscular size, strength, power and recovery.

"In addition to being a key element of revenue growth, new product innovation demonstrates our commitment to our GNC franchise customers," continued Mr. Wilson. "These new iSatori products will initially be available in approximately 4,650 retail locations beginning in January 2016. Our collaborative effort with iSatori has thus far been outstanding and we look forward to more new product introductions throughout the year."

About FitLife Brands

FitLife Brands formulates innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS Nutrition Products™ ("NDS") (www.ndsnutrition.com), PMD® (www.pmdsports.com), SirenLabs® (www.sirenlabs.com), CoreActive® (www.coreactivenutrition.com), Metis Nutrition™ (www.metisnutrition.com), iSatori™ (www.isatori.com), and BioGenetic Laboratories (www.biogeneticlabs.com). FitLife currently markets over 80 different dietary supplements to promote sports nutrition, improved performance, weight loss, energy and general health that primarily sell through domestic and international GNC® franchise locations. FitLife distributes its products to thousands of retail stores, including outlets such as GNC, Vitamin Shoppe, Vitamin World, Walmart, Walgreens, and other Fortune 500 companies, augmented by internet sales through its various website properties. The Company's core competencies include the development of new, innovative, and proprietary products, supported by creative, yet effective sales and marketing programs, all designed to expand its distribution and revenues. FitLife is headquartered in Omaha, Nebraska. For more information please visit our new website at www.fitlifebrands.com.

Forward-Looking Statement

Statements in this release that are forward looking involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this news release. Such factors may include, but are not limited to: the ability to of the Company to continue to grow revenue; and the Company's ability to continue to achieve positive cash flow given the Company's existing and anticipated operating and other costs. Many of these risks and uncertainties are beyond the Company's control. Reference is made to the discussion of risk factors detailed in The Company's filings with the Securities and Exchange Commission including its reports on Form 10-K and 10-Q. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Investor Relations Contact for FitLife Brands:
    Three Part Advisors, LLC

    Jeff Elliott
    972-423-7070

    or

    Phillip Kupper
    817-778-8339