SOURCE: Brainshark

June 09, 2008 09:30 ET

FitLinxx Puts Customers Through Training 'Bootcamp' With Brainshark

On-Demand Presentations Cut Customer Training Costs in Half While Improving Customer Satisfaction for Fitness Software Provider

WALTHAM, MA--(Marketwire - June 9, 2008) -

--  Brainshark ( today announced FitLinxx
    (, the leader in technology for
    motivating people to live more active and healthy lifestyles, is using
    Brainshark on-demand presentations to train customers such as the YMCA and
    local and national fitness facilities on FitLinxx Software.
--  To date, FitLinxx has experienced a significant increase in customer
    satisfaction regarding training availability, a 50 percent decrease in
    training expenses, a decrease in inbound implementation support calls and
    an increase in overall customer utilization.
--  Like many software companies, it's critical for FitLinxx to deliver
    effective training to customers.  However, FitLinxx representatives
    previously traveled to customer sites across the country each time a new
    customer was brought on and then again if customers experienced a high
    staff turnover. The high volume of personnel changes at each client was
    putting a strain on resources and impeding customer service.
--  With Brainshark's on-demand offering, FitLinxx has ensured customers
    across the country are effectively trained on their fitness software.
    Brainshark's anytime, anywhere capabilities and easy to use editing
    features have enabled FitLinxx to immediately address each customer's
    individual training needs -- without requiring an onsite representative and
    without compromising their high standard of ensuring quality training.
--  Unlike other training solutions, Brainshark is designed for use across
    all aspects of business communications. For example, FitLinxx also uses
    Brainshark to power video presentations at industry tradeshows,
    communicating customized messages to key purchasing audiences and later
    this year the company will be incorporating Brainshark into a customer
    certification training program.

Multimedia and Industry Resources

--  Visit to see
    and hear a testimonial presentation from FitLinxx


"We needed a solution that could train people outside of our organization -- our customers. However, our customers are so focused on day-to-day operations they simply don't have the luxury of scheduling staff training in advance. The on-demand model of Brainshark has been a perfect fit for our needs, enabling users to participate in training sessions at their convenience without the need for multiple onsite visits from our team. Plus as our technology is updated, we can efficiently roll out new features and benefits in weeks instead of months. With Brainshark we are able to offer the kind of flexible, customizable training our customers demand."

Attributed to Kandice Turner, Director, Customer Training and Program Development for FitLinxx

"Customers such as FitLinxx are not only reducing specific costs such as training, but drastically improving the overall customer experience leading to better retention and bottom line results. It's a powerful example for many companies who are looking to cut costs without sacrificing their quality of service."

Attributed to Joe Gustafson, CEO and Founder, Brainshark, Inc.

About FitLinxx

FitLinxx is the technology company whose products motivate people to be more active. FitLinxx offers low-cost, wireless devices that are networked together and collect information from fitness equipment, personal activity devices and health monitors. This information is used to provide a comprehensive, web-based view of activity and health data, to enable individuals and organizations to better monitor and manage their health. FitLinxx serves over 700 facilities worldwide in a variety of markets including healthcare providers, YMCAs, commercial clubs, medical fitness centers, healthcare providers, military facilities and medical device markets. FitLinxx is headquartered at Norwalk, Connecticut in the United States, with regional offices around the US, including a research and development office in Southborough, Mass., and European headquarters in the UK.

About Brainshark

Brainshark is the leader in on-demand business communication solutions. Our patented software empowers any business person to easily create, deliver and track high-impact voice-enriched presentations -- available on demand. More than 600 companies -- including a third of the Fortune 100 -- rely on Brainshark software and services to accelerate training, increase marketing response rates, shorten the sales cycle, or enhance corporate communication. Provided on a Software-as-a-Service (SaaS) basis, Brainshark solutions can be ramped up quickly for rapid return on investment.

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