Fitness First

Fitness First

September 24, 2010 02:30 ET

Fitness First and Marks & Spencer Help East of England 'Get Back Into Fitness'

LONDON, UNITED KINGDOM--(Marketwire - Sept. 24, 2010) - As part of its Plan A strategy to help its customers live a healthy lifestyle, Marks & Spencer has teamed up with Fitness First and Sport England to shape up the East of England and offer staff and customers the opportunity to Get back into Fitness.

The Get back into Fitness campaign is taking place across the eastern counties of the UK and sees 14 of Fitness First's health clubs offer an exclusive package to M&S staff and customers within the region. A special eight week gym membership is on offer which includes three personal training sessions all for the just £59.95 giving staff and customers a really good reason to Get back into Fitness.

As an added incentive Marks & Spencer is offering money off vouchers for use in store for those who make a certain number of visits.

As the government cuts spending on it's successful Change4Life Campaign, it is up to large companies like Marks & Spencer to support the health and fitness industry by spreading the healthy lifestyle message. The scheme involves many sport and activity providers who are opening up their doors to people who may not have been exercising for some time and are nervous about getting back into it again. 

Derek Crawford, UK fitness director for Fitness First says; "Marks & Spencer has clearly recognised the need to get the nation up and moving again, and this new scheme fits in perfectly with its campaign for healthy lifestyles. Fitness First is offering a package which is well suited to those who may need some support and encouragement when taking those first few steps again with the one to one contact and no commitment gym membership.

"Marks & Spencer has already led the way with making healthier choices when buying food and it is fantastic to see they are now helping people towards a healthier lifestyle by emphasising the benefits of exercise as well."

The Get back into Fitness programme is live now and the Fitness First package can be purchased directly online at www.fitnessfirst.co.uk/getbackintofitness.

About Fitness First

Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 21 countries. In the UK alone there are 159 Fitness First clubs with over 405,000 members. 

Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit www.fia.org.uk

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