Fitness First

Fitness First

July 14, 2010 02:30 ET

Fitness First Puts Customer Care at Top of the Agenda With NVQ Success

LONDON, UNITED KINGDOM--(Marketwire - July 14, 2010) - The country's largest gym chain is reinforcing its commitment to customer service with NVQ training being rolled out throughout the network of health clubs.

Working with training provider Lifetime, the pilot scheme has been so successful that it is being rolled out nationally with all club based staff set to reach level two or three by the end of 2012.

The first 50 employees have now been presented with their NVQ qualifications and more than 150 additional club based staff have begun their NVQ training in customer service.

Fitness First managing director John Gamble said the initiative is part of the group's commitment to delivering quality training and development for staff and providing the highest levels of customer service to its members.

"Employees and members make our business what it is," said Mr Gamble. "We put people first and this NVQ training programme is part of this philosophy."

Heather Frankham CEO of Lifetime commended Fitness First for its commitment to the programme and the current pass rate of over 80 per cent, well above the UK average benchmark.

About Fitness First

Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 21 countries. In the UK alone there are 160 Fitness First clubs with over 405,000 members.

Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit

Fitness First was awarded Club Operator of the Year in the Fitness Industry Association's 2009 FLAME Awards.

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Founded in 1995 by Heather Frankham, Lifetime is the number one training consultancy in the active leisure and hospitality industries. Lifetime specialises in working with organisations to deliver their business through their people.

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