Fitness Footwear



Fitness Footwear

July 22, 2009 04:00 ET

Skechers Shape Ups Sales Soar at Fitness Footwear

LONDON, UNITED KINGDOM--(Marketwire - July 22, 2009) -

There is a photo and a video available with this press release.

This week online retailer Fitness Footwear has experienced a massive surge in the demand for their stocks of Skechers Shape Ups trainers.

Launched earlier this month as the perfect way to 'shape up' without setting foot in a gym, Skechers Shape Ups are available in a wide range of colours and styles while offering all the benefits of barefoot walking in a comfortable and fashionable trainer.

For the web's widest choice of sports and outdoor shoes, Fitness Footwear was one of the first UK retailers to stock Skechers Shape Ups while offering a wider range than anybody else online.

"We knew that Skechers Shape Ups were going to be big", said Fitness Footwear MD Luke Barlow. "Sales started from the moment we put them on site and they haven't stopped."

As an American brand renowned for its lifestyle trainers with over 15 years of excellence, Skechers is one of the biggest fashion brands in the world. So while many were surprised that they turned their hand to health and fitness shoes, Mr Barlow saw this as a benefit.

"Trust is a big part of buying online. It's easy to be sceptical about a product that delivers rapid results, but when it comes from a respected brand, people are more likely to buy and give it a try."

Sales of Skechers Shape Ups started slowly at first, but after regular appearances in OK!, Cosmopolitan, Women's Fitness and many other publications, Shape Ups have become the fitness shoe to be seen in this summer by blending fitness and fashion into a desirable product.

To build trust in their new range of Shape Ups trainers, Skechers were prompt to commission an independent trial of their latest product. The Skechers Shape Ups clinical case study, conducted by Dr Steven Gautreau D.C. comprised of ten women who were selected to wear Shape Ups for a trial of 6 weeks during which their body weight, body composition, glutei strength and low back endurance was measured.

The end results were remarkable with an average weight loss of 3.25 pounds, a 1.125% reduction in body composition, 41% increase in glutei strength and a significant increase in lower back endurance. All women taking part in the tests commented on the effects of wearing Skechers Shape Ups as part of their daily routine and consciously enjoyed the benefits, noting the physical improvements, particularly in their posture.

Dr Gautreau concluded the study by stating that the participants would have enjoyed further health benefits and physical improvement had the trials continued.

Now that Skechers have secured the market for the first product in their new range of fitness footwear, the range of Skechers Shape Ups is rapidly expanding with several new styles becoming available over the coming months.

For the time being, the classic Skechers Shape Ups Black is the style that everyone is raving about, but with alternative colours, new materials and alternative Shape Ups designs, Skechers is bringing its reputation for variety and fashion to the world of fitness. All we need now is a waterproof Shape Up for the English summer!

To browse the biggest range of Shape Ups by Skechers online with FREE UK Delivery, visit www.fitnessfootwear.com - the web's widest choice of sports and outdoor shoes.

To view the photo associated with this release, please visit the link below:

http://www.marketwire.com/library/20090721-foot800.jpg

To view the video associated with this release, please visit the link below:

www.youtube.com/watch?v=yWSdIlsnYfw

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