VANCOUVER, BRITISH COLUMBIA--(Marketwired - July 28, 2013) - When Five Hole for Food (FHFF) founder Richard Loat hit the road earlier this month, the goal was to travel across Canada and collect the equivalent of 250,000 pounds of food for community food banks.
The tour ended last weekend in Vancouver and preliminary numbers show FHFF exceeded its goals. Thanks to Canadians who came out in 13 cities where FHFF hosted drop-in street-hockey games, plus corporate partners, the total collected is approximately 345,000 pounds of food.
"The generosity of people from Newfoundland to British Columbia never ceases to amaze me," says Loat. "We saw incredible support from coast to coast and I know our food bank partners are grateful for the help this time of the year.
"So many people contributed to our success this year. Thank you to everyone who came out to our events, dropped food off in our collection boxes, or bought a T-shirt. I promise that 2014, when we celebrate our fifth anniversary, will be bigger and better."
FHFF started its road trip July 3 in St. John's, N.L., and finished in Vancouver, B.C. on July 20. Loat and his road crew, which included members from ING Direct, travelled more than 11,000 kilometres. They set up drop-in games in 13 cities and encouraged the public to come by with a food or cash donation plus a hockey stick.
All donations collected in each city remained with FHFF's food bank partner in that community.
"You can't help but smile when you hear the words Five Hole for Food," says Aart Schuurman Hess, CEO, Greater Vancouver Food Bank Society.
"The summer months are often the most challenging - for families as well as food banks. Seeing the entire community come together while also having a significant impact on the level of need during that critical time is extremely inspiring."
This year's sponsors are: ING Direct, TELUS, London Drugs, Nature's Path, 7-Eleven, The National Hockey League Players' Association Goals & Dreams Fund, Dan-D-Pak, Canadian Pacific, Marketwired and Boston Pizza.
About Five Hole for Food
Five Hole for Food (FHFF) is a national grassroots, volunteer-driven, social, not-for-profit organization aimed at raising food and awareness for a cause that affects more than 10 million Canadians a year - hunger. FHFF brings communities across Canada together by using hockey as a vehicle for social change. Each summer, FHFF embarks on an annual cross-country road trip to feed hungry Canadians. From Newfoundland to British Columbia, it organizes drop-in ball-hockey games in 13 major cities to collect donations and create awareness for community food banks. Since its inception in 2010, FHFF has collected the equivalent of more than 200,000 pounds of food. For more information about FHFF or to donate online, visit www.fiveholeforfood.com.
High-res images available for download: http://www.flickr.com/photos/fiveholeforfood/
FHFF YouTube channel: http://www.youtube.com/user/FiveHoleForFood