Five Hole for Food

Five Hole for Food

July 02, 2014 07:31 ET

Five Hole For Food Sets Out to Raise its One-Millionth Pound of Food for Local Food Banks on its Fifth Anniversary Roadtrip

Coast-to-coast tour begins July 2 in St. John's, Newfoundland

VANCOUVER, BRITISH COLUMBIA--(Marketwired - July 2, 2014) - Five Hole for Food (FHFF) sets off July 2 on its fifth anniversary road trip to tackle hunger, which begins in St. John's, N.L. This year's 18-day tour will stop in 13 cities to play hockey for food. It will cover more than 11,000 kilometres and aims to collect the equivalent of half-a-million pounds of food in support of Canadian food banks.

"Many people don't realize the extent of hunger's reach in Canada: each month, close to 850,000 Canadians are assisted by food banks and 36 per cent of those are children and youth," explains Richard Loat, Five Hole for Food CEO and founder. "This is what makes the Five Hole for Food fifth road trip and goal to raise our one-millionth pound of food for local food banks that much more important."

Loat had a vision five years ago to use hockey as a vehicle for social change. In 2010, he created FHFF and embarked on a road trip that saw him set up ball hockey rinks in parking lots and on streets in nine Canadian cities and invite the public to come out and play.

Today, FHFF now organizes ball hockey games throughout the year, including recent events at the SXSW Festival in Austin, Texas, the Beaver Cup in Ottawa, and Canada Day International in New York. Loat's infectious enthusiasm has grown FHFF to a team of 40-plus volunteers that's supported by national partners.

This year, the charity is happy to announce the addition of TSN hockey analyst and insider Bob McKenzie to a growing list of FHFF hockey ambassadors.

"I am pleased to help Five Hole for Food in any way I can," says McKenzie. "Hunger, and getting food to people and families who need it, is an effort we all need to get behind. Hopefully, hockey fans and hockey people across Canada will get on board."

By announcing his support, McKenzie joins an all-star cast of hockey ambassadors like NHL players Kyle Turris and Roberto Luongo, Vancouver Canucks team president, Trevor Linden, and Boston Pizza co-founder, Jim Treliving to name a few.

Loat couldn't be happier with how 2014 is starting out.

"Five Hole for Food has grown over the years and, as we've evolved, it has become about telling the stories of Canadians across the country who have a passion for hockey while making a social change," he says about the addition of McKenzie. "Five Hole for Food is incredibly lucky that to have gain the support of a number of personalities who embody hockey and share this passion."

Canadians from coast to coast are invited this summer to participate in the free drop-in ball hockey games by simply bringing a hockey stick and a can of food or a cash donation for the food banks.

The 2014 road trip schedule, starting in Newfoundland and ending in British Columbia, is as follows:

July 2: St. John's - George Street
July 4: Halifax - Halifax Grand Parade
July 5: Charlottetown - Superstore Parking lot
July 6: Saint John -Harbour Station
July 8t: Montreal - Place Vertu
July 9: Ottawa - Sparks Street
July 10: Toronto - Yonge Dundas Square
July 13: Winnipeg - Corydon Ave. at Hugo St.
July 14: Regina - Scarth Street Mall
July 15: Calgary - Eau Claire Market
July 16: Edmonton - Centennial Plaza (next to Milner Library)
July 18: Victoria - Saanich Plaza
July 19: Vancouver - Granville Street (between Georgia Street and Smithe Street)

This year's sponsors are: London Drugs, Natures Path, Canadian Pacific, Good Life Fitness, Tangerine, TELUS, 7-Eleven, The NHLPA Goals and Dreams Fund, Molson Canadian, Dan-D-Pak, Marketwired and Boston Pizza.

About Five Hole for Food

Five Hole for Food (FHFF) is a national grassroots, volunteer-driven, social, not-for-profit organization aimed at raising food and awareness for a cause that affects more than 10 million Canadians a year - hunger. FHFF brings communities across Canada together by using hockey as a vehicle for social change. Each summer, FHFF embarks on an annual cross-country road trip to feed hungry Canadians. From Newfoundland to British Columbia, it organizes drop-in ball-hockey games in 13 major cities to collect donations and create awareness for community food banks. Since its inception in 2010, FHFF has collected more than the equivalent of 500,000 pounds of food. For more information about FHFF or to donate online, visit

High-res images available for download:

FHFF YouTube channel:

Suggested tweet: Will You Play Hockey for Food? Join @fiveholeforfood in helping your local food bank. #FHFF

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