Five Hole for Food

Five Hole for Food

June 21, 2011 05:00 ET

Five Hole for Food: Will you Play Hockey for Food?

Student plans to collect 20,000 pounds of food on cross-country road trip while playing ball hockey

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 21, 2011) - Five Hole for Food (FHFF) is hitting the road again this summer to help Canada's food banks. Founder Richard Loat is playing ball hockey in 13 cities over 17 days in a cross-country road trip with a goal of collecting 20,000 pounds of food donations.

"We had unbelievable support in our first campaign when we brought in about 6,000 pounds of food for food banks," says Loat, who is studying communication at Simon Fraser University in B.C. "In 2011, we've expanded our trip to include more cities and increased our food collection goal.

"Food bank inventories are typically lower in the summer, so we're using hockey to bring Canadians together to help others. It's a recipe for success that will assist us in feeding many hungry families."

Loat and his road crew – Victor Lo and Jonathan Buyco – will organize a ball hockey game in every city. They play their first game June 23 in St. John's, N.L., and finish up July 9 in Vancouver, B.C. Their journey, in a 2011 Chevrolet Equinox provided by Chevrolet Canada, will cover more than 8,500 kms from coast to coast.

Everyone is invited and there is no fee to play drop-in ball hockey. The public is encouraged to bring their hockey stick and a non-perishable food donation. Volunteers from each community's food bank will be on site to collect food and cash donations.

Social media plays a large role in FHFF's success. Loat, an avid hockey fan who blogs for the NHL's Vancouver Canucks, will tweet, blog and provide Facebook updates from the road.

The official Twitter account is @fiveholeforfood, but FHFF fans can also follow Loat (@mozy19), Lo (@moto_mayhem), and Buyco (@jonathanbuyco) to get the latest news.

"Five Hole for Food would not be possible without social media. For example, our organizers who are on the ground in each city were recruited through Twitter," says Loat, 22. "We will be posting photos and video daily on our website. We encourage everyone to live vicariously through us on this epic road trip."

Molson Canadian returns this year as FHFF's presenting sponsor. Other sponsors in 2011 include: Chevrolet Canada, Canadian Pacific, Boston Pizza, London Drugs, WestJet, TELUS, Tiger Lotus Media, and Marketwire.

For more information about FHFF or to make a cash donation online via PayPal, visit

(Note: Richard Loat is a West Vancouver resident, while Victor Lo lives in Vancouver, and Jonathan Buyco lives in New Westminster.)

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