SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

September 10, 2010 18:06 ET

Five Magical Steps to Writing More Powerful Press Releases in Half the Time

Bulldog Reporter's PR University Presents a 90 Minute, Best-Practices Audio Conference for PR Professionals September 30, 2010

OAKLAND, CA--(Marketwire - September 10, 2010) -  PR pros looking to supercharge their press release copy and results in half the time need to attend this 90-minute audio conference titled: "Five Magical Steps to Writing More Powerful Press Releases in Half the Time."

In just 90 information-packed minutes our PR wordsmiths and media insiders will reveal five proven and practical steps guaranteed to help PR pros pen powerful, SEO-friendly press releases in half the time. Not only will they learn how to write compellingly to the general public, press and search engines -- but they'll also discover how to crank out media-worthy headlines and snappy leads that give journalists everything they need to file stories. They'll also learn the magic words and phrases that turn editor's heads, and the essential consumer hot buttons to incorporate into their writing process -- so their news will go viral the second it's distributed. Join this panel of tech-savvy PR veterans to separate fact from fiction when it comes to supercharging press release copy and results in the new media era.

This exclusive PR University audio conference takes place on Thursday, September 30, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).


  • Dan Beeson, Director of Media Relations, Mother Nature Network MNN
  • Janet Thaeler, Author, "I Need a Killer Press Release, Now What??"
  • Jeff Crilley, TV Reporter, Real News PR

Here's what PR pros will take away from this event:

  • Anatomy of Superior Press Releases: Blueprints and proven templates for successful traditional and non-traditional social media releases
  • The Media Mindset: The fundamentals of news sense and compelling story telling -- plus easy techniques to help PR pros "think like a journalist" and boost their hit rates
  • Why press releases fail: Common writing mistakes to avoid when planning and writing releases -- and how to make sure theirs rise to the top of the pile
  • News Sense in the New Media Era: What really motivates editors and reporters now to cover a news story -- both online and in traditional mainstream media
  • Secrets of Stellar Headlines: Punchy, keyword-savvy copy writing rules they can use to create headlines and subheads that turn heads and earn media hits
  • Leads That Sell: How to craft the first 25 words of their pitch precisely the way a journalist would -- and how to incorporate keywords where appropriate
  • SEO Guidelines: How to find their keyword sweet spot for each release they write -- plus new ideas for quickly optimizing press release copy without alienating readers
  • Distribution Made Simple: How to use tools like PitchEngine and traditional PR wire services to get wider reach for their news -- plus easy ways to seed their releases, announcements and ideas in blogs, forums and top social media networks
  • Jargon, corporate gobbledygook and other common web writing mistakes PR communicators must avoid using in press releases and how to spot common faux pas early
  • Press Release Checklist: New do's, don'ts and nevers -- secrets of writing copy that sizzles instead of fizzles
  • Essential Bookmarks: Resources, links and articles to turn to for further information

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University audio conference costs just $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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