SOURCE: FiveStars


November 20, 2012 09:00 ET

FiveStars Adds Former Facebook & Google Senior Executive to Its Growing Team

MOUNTAIN VIEW, CA--(Marketwire - Nov 20, 2012) - FiveStars, the largest customer loyalty network for local businesses, announced today that seasoned technology veteran, Chris Luo, has joined as Vice President of Marketing. Luo was formerly Facebook's Global Head of Small and Medium Business Marketing.

During his tenure at Facebook, Chris Luo built and ran the Global SMB Marketing team based in North America, Europe, Asia-Pacific, and Latin America. This team was responsible for all marketing activities driving SMB adoption of Facebook's business products, including Facebook Ads and Pages. Before joining Facebook, Luo led acquisition marketing at Google for their AdWords product across all of Asia-Pacific.

"We couldn't have asked for a more qualified candidate for our Vice President of Marketing position. Chris has unparalleled experience working within the SMB space and will be a tremendous asset to our company as we continue or national rollout," said Victor Ho, CEO and Co-Founder of FiveStars. "We also thought he would be perfect for our unique culture, which is very inclusive and eschews hierarchy."

Hadi Partovi, FiveStars investor and early advisor to Facebook and Dropbox, said, "In the early stages, the most important step of building a lasting company is to hire the most talented team possible and FiveStars is doing exactly that."

The recent addition of Luo marks FiveStars' second high profile hire within the last few months. Pat Eastburn, former Vice President of Sales at AT&T Interactive (now YP Holdings), recently joined FiveStars as Vice President of Local Sales. Both Eastburn and Luo have cited FiveStars advanced technology within the SMB sector as a key factor in their decision making process. "I'm extremely excited to join the FiveStars team," said Luo. "There are a number of reasons why I think FiveStars is well-positioned to do something unique in the local business space that the 'big guys' have not yet accomplished despite significant investments. FiveStars has a special foundation that I'm eager to help build upon using the experiences that I've gained working in the local business environment."

Not all startups attract this caliber of candidates during their early stage operations. Luo and Eastburn were FiveStars' top picks out of many hundreds for their respective positions, a sentiment that is clearly returned on behalf of their new executives. This recent development should solidify FiveStars as a dominant player in the highly competitive loyalty space, while making it a company to keep an eye on in the coming year.

About FiveStars
FiveStars is the largest loyalty network for local businesses, enabling customers to use just one loyalty card everywhere they go and still earn store-specific rewards. FiveStars helps local businesses build digital connections with their real-world customers, resulting in increased engagement and ultimately more business. It's the only universal loyalty program that's integrated with merchants' Point-of-Sale (POS) systems, enabling them to easily sign up new members and track spending. FiveStars has raised $16 million in funding to date. Visit

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