SOURCE: Appian Corporation

Appian Corporation

October 02, 2012 08:57 ET

Fixing the Failures of Enterprise Social Technology With Worksocial

CITO Research Report Analyzes the Difference Between "Facilitating Awareness" and "Getting Work Done"

RESTON, VA--(Marketwire - Oct 2, 2012) -  The massive consumer influence wielded by social media such as Facebook and Twitter has created an industry of "enterprise social platform" technologies trying to bring social media into the workplace. According to a new report by CITO Research, nearly all the vendors trying to ride the social wave are missing the point. The report contends that merely bringing external social media into the workplace is insufficient. Real business value will come by bringing work, tasks, and accountability into the realm of social technology. Using McKinsey Global Institute (MGI) data, the report estimates that integrating social and mobile into core business processes would deliver $1.3 trillion in annual value to a broad range of industries.

The report, "Turn Enterprise Social Into Real Business Value," is available for download at Dan Woods, author of the report, said, "There is tremendous untapped potential for Social Business. Most attempts at incorporating social and mobile into business processes have failed because vendors have not invested effort in the heavy lifting of enterprise integration. With worksocial, as typified by Appian, process design, automation, business visibility, collaboration, and action happen in the same place." Mr. Woods' expanded thoughts on worksocial can be found on at

MGI data cited in the report estimates there are 1.5 billion social networking users globally. New data from International Data Corporation (IDC) reveals that worldwide total unit shipments for mobile smart devices will reach nearly 1.2 billion in 2012, and the market will surpass 2 billion devices by 2016.

These technology revolutions are creating the opportunity for new, higher-value work patterns. To-date, however, this potential has not been realized because the much-hyped enterprise social technology platforms are wholly disconnected from work. They lack deep integration across a broad range of business systems, and therefore simply create yet another siloed platform, cut off from enterprise processes, data, and actions.

In contrast, the report defines a worksocial technology approach as, "the combination of business process, enterprise systems and data, social collaboration, and mobile access in one shared model for visibility and action across the enterprise. Capitalizing on BPM's roots in work -- automating, improving, and simplifying processes -- worksocial is an automation platform for organizing and executing work in the 21st Century."

The report includes a series of case studies demonstrating the practical value of the worksocial approach for key enterprise initiatives including launching new lines of business, increasing operational effectiveness, modernizing case management, and improving the customer experience. These real-world examples show that the best business outcome occurs when people "swarm" to collaborate and resolve a business problem, without losing process context or abandoning governance. Worksocial uses rules to automate processes, while allowing humans to intervene in work where needed. It does so by connecting users in an open collaboration platform that provides direct access to applications through a single, unifying interface.

"Enterprise Social vendors, as well as other BPM vendors, are trying to figure out how to drive business value from social collaboration and mobility, but Appian is the only one who has achieved it," said Matthew Calkins, President and CEO of Appian. "Further, we have done it elegantly, with true simplicity masking tremendous power."

About Appian
Appian delivers everything needed to drive better business decisions, actions and results. All the data, all the processes, all the documents and all the collaborations -- in one environment, on any device, through a simple social interface. The Appian BPM Suite is available on-premise and in the cloud, with complete portability. More than 3.5 million users, from Fortune 100 companies to the mid-market and small businesses worldwide, trust Appian to power their critical business processes. For more information, visit

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