December 11, 2007 16:06 ET

FKM Interactive Group Hires National Award-Winning Creative Director

Ken Fitzgerald Brings Abundance of Online Ad Experience to TorqueFKM

HOUSTON, TX--(Marketwire - December 11, 2007) - Five-time Clio winner and online creative director Ken Fitzgerald is bringing his award-winning skills to TorqueFKM, the dedicated interactive marketing group of FKM, one of the nation's leading independent marketing communications agencies.

The new Creative Director for TorqueFKM, Fitzgerald brings an abundance of advertising, direct marketing and interactive knowledge with him from Chicago, where he last served as Senior Vice President and Executive Creative Director of Digitas.

With five Clios -- considered one of advertising's top honors -- and awards from the Art Directors Club, Mobius, John Caples and numerous Echo awards (the Clio-equivalent for direct marketing), Fitzgerald will build on a successful career driving organic client growth and new business opportunities for what has become Houston's hottest interactive shop in little over two years' time. TorqueFKM clients include American Greetings, Best Western, Daisy Brand, Dell, Emirates Airlines, Harley Davidson, Nestle, Reliant Energy, Steward Title and Waste Management.

"Torque is an interactive idea shop," explains Brent Trimble, an FKM vice president who heads up TorqueFKM. "We're end-to-end, from online media strategy, planning, buying and execution, to measurement and management for global and integrated campaigns, to creating strategic online brand experiences. Ken is an amazing fit for our group whose modus operandi is providing clients with strong, insightful strategy and highly relevant online advertising."

At Digitas, Fitzgerald won several awards including a recent CADM "Most Innovative Execution" award for Kitchen Aid's program. He helped Digitas win notable accounts such as Lily, Nokia, DeVry, Whirlpool, Maytag and Amana. Additionally, he spearheaded organic growth on the AT&T integrated account, expanding the portfolio of business from $15 to $32 million in 5 years.

Awards have followed Fitzgerald throughout his career, which has taken him from Young & Rubicam to Denstu & Partners to Kovel Kresser & Partners. Accolades for his work include Clio awards for Sunbeam Bread and Hawaiian Punch.

Beyond helping clients reach consumers with relevant advertising, Fitzgerald often shares his impressive repository of expertise as a judge for national and global advertising award shows such as the Addy's and John Caples International Awards. He also served as a guest lecturer in the UCLA Masters of Business Administration program.

TorqueFKM is the interactive marketing group for FKM, one of the nation's leading independent marketing communications agencies. TorqueFKM's capabilities include online media planning, buying and stewardship; campaign management; SEM; email marketing; direct marketing; emerging media; and holistic marketing integration. For more information, visit TorqueFKM online at

FKM -- with $260 million in annual billings and 200 team members -- has a uniquely integrated, full-service lineup including TorqueFKM interactive marketing, ConnectFKM lead generation and StevensFKM public relations. FKM has offices in Houston, Dallas and Austin. For more information, visit FKM online at

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