Colour Your Flag

Colour Your Flag

March 06, 2014 11:15 ET

Flag Design Contest Asks: Are Edmontonians Loyal to the Flag? Do They Even Know About it?

City-Wide, All Ages Colour Your Flag Design Challenge Officially Kicks Off March 6

EDMONTON, ALBERTA--(Marketwired - March 6, 2014) - On March 6th, Jabir Devjee of Aurora Flags & Banners will announce the launch of a city flag design challenge at Edmonton's NextGen Pecha Kucha Night 18 held at the Metro Cinema at the Garneau Theatre from 6:30 pm to 9:30 pm.

Devjee is the last of 12 presenters who each has 6 minutes and 40 seconds to tell a story or pitch idea with 20 slides as visual aids. Devjee will use flag images and fun facts and stories to explore the history and significance of flags, flag design, and his own relationship to flags - including Edmonton's own flag.

The late Artist and Professor Norman Yates (known for his mural at the University of Alberta) crafted the original 1966 flag. In 1986, Yates noticed disappointedly that the original design had been unofficially altered. Few others likely noticed because, as organizers of Colour Your Flag learned, few people are even aware Edmonton has a flag.

On October 5th, 2013, at Pecha Kucha Night 17 - Designing Downtown, a keynote speaker from San Francisco made 95% of the 1000 Edmontonians in the room aware of the city flag. He light-heartedly challenged Edmontonians to a) know about their flag, b) learn about flags and flag design, and c) either love the current flag and get behind it or have some fun refreshing it.

Edmontonians took to the challenge immediately with flag designs popping up on twitter depicting winter scenes, the river valley, iconic buildings, indigenous symbols, and more. A hash tag, #yegflag, was created. Inspired by the community response, a handful of creative organizations - Aurora Flags & Banners Designing Downtown, Media Architecture Design Edmonton, Progress Unlimited, Spacing Edmonton, 1650 Collective, and The Drawing Room and Foolscap Studio - joined forces to create Colour Your Flag, a community-wide design challenge that invites Edmontonians of all ages to explore what Edmonton means to them and to learn about flags and flag design in a fun way.

Submissions can be uploaded directly to the website or dropped off at the Drawing Room (10253 97th Street) before April 15th. Designer Chelsea Boos created a template that is especially popular with classrooms, workplaces, and will be used at the colouring parties that the organizers have planned. After April 15th, a group of local community leaders will choose 6 flags to be printed by Aurora, along with the city flag and the people's choice design. Organizers are in talks with Norquest College about hanging the flags as an outdoor art display on the poles along the front of its downtown campus.

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