SOURCE: A Flair For Fudge

A Flair For Fudge

August 10, 2011 10:15 ET

A Flair For Fudge... Entrepreneurial Marketing Executive Cooks Up an Innovative Solution to Her Job Loss

FORT LAUDERDALE, FL--(Marketwire - Aug 10, 2011) - The idea for A Flair For Fudge, a gourmet fudge company, was conceived late December, 2010, when Hilary Saporta, a marketing and promotions director for a mega motorcycle dealership, received the news that her department would close. After some soul searching and inspiration from a few special people in her life, Hilary said "no" to the job boards and classifieds. It was time to tap into a talent she had discovered over ten years ago... a flair for making fudge. And she turned her labor of love into an adventure she enjoys living every day.

Launched in the latter part of April, 2011, A Flair For Fudge offers a distinct spin on this classic chocolate treat, with unique creations such as Cuban Coffee Toffee, Wasabi and Ginger, Key Lime Pie, Guava and Cream Cheese, Black Bean, and Oreo Cookie.

Hilary, a marketing professional since 1987, follows a key principle from that field. "We must help our clients make their product or service as unique as possible so it can stand out miles ahead of the competition and fudge is no exception," she stated.

So, she started experimenting with ingredients such as Cuban coffee, wasabi and ginger, key limes, guava and cream cheese and believe it or not, black beans. "I drew on my mother-in-law's Cuban roots for that one," Hilary added. The results are some of the most original combinations and delicious tasting fudge, anyone will ever experience.

Hilary Saporta could not be more encouraged by the quick progress of her fledgling enterprise. Orders started coming in almost immediately from old friends, colleagues and the South Florida bikers she had endeared herself to during her tenure at the dealership. Hilary also received her first corporate order from a local property of a national hotel chain after her second week in business. And A Flair For Fudge just landed a monthly gift program deal with a major automotive retailer.

"I am so flattered and thankful for all of the wonderful support and incredible response to my product. It fuels my dream and determination to take this company nationally. I read somewhere that if you love what you do, you'll love how you live. I'm certainly doing that and I realize how lucky I am," Hilary said.

About A Flair For Fudge
A Flair For Fudge is a Florida company specializing in Real! Unique! Fudge! Creations include Cuban Coffee Toffee, Wasabi and Ginger, Key Lime Pie, Guava and Cream Cheese, Black Bean and Oreo Cookie. The business ships nationally. Treat yourself to the extraordinary. Treat yourself to Real! Unique! Fudge! www.aflairforfudge.com

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