SOURCE: Flashtalking

Flashtalking

October 15, 2015 09:00 ET

Flashtalking Adds Chief Marketing Officer

Digital Veteran Joins Ad Serving and DCO Leader to Spur Creative Renaissance

NEW YORK, NY--(Marketwired - Oct 15, 2015) - Flashtalking, the leading global independent ad server and ad tech company, announced the appointment of John Haake as Chief Marketing Officer. Haake is responsible for advancing Flashtalking's position in the market, specifically focusing on the media agnostic ad server's ability to be the single point of truth for digital cross-channel advertising, and evangelizing further adoption of the company's industry leading intelligent ad units and dynamic creative technology. Haake's appointment comes amid a creative renaissance in digital advertising, which the company is helping spur along with its agency partners and brand clients.

"As the renaissance builds steam, Flashtalking delivers on an ad serving solution built to meet the needs of today's advertisers with richer, data-informed, intelligent ad units, and more actionable analytics," said John Nardone, CEO of Flashtalking. "John has the marketing leadership and proven history of success communicating revolutionary, sometimes complicated tech offerings, in highly competitive markets."

Haake brings more than 20 years of marketing communications experience in increasing valuation and exposure for data-driven advertising, paid retail search, and demand side platform companies. As the Vice President of Marketing at [x+1] (acquired by Rocket Fuel in August 2014), Haake solidified the data management platform positioning and subsequently helped lead the company to successful exit. Prior to [x+1], Haake was Vice President of Marketing at HookLogic, a retail search platform, and Turn, where he repositioned the ad network into an industry-leading demand side platform. Haake also held various executive marketing positions at Verve Mobile, Synaptic Digital, MediaMind (currently Sizmek), and RichFX.

Much of the recent innovation in advertising has concentrated around data-driven audience targeting and media buying efficiencies. Haake is among those who believe this is fertile soil for the creative renaissance now in play -- and in which Flashtalking is known for sparking innovation and blazing new territory for its clients.

"Savvy advertisers are looking for the same level of data-driven precision, measurability, and control over their messages they've come to expect for their audience targeting and media buying," said Haake. "The art and science behind the perfect message come together on the Flashtalking platform."

Haake's hire comes on the heels of several announcements, including a mobile ad serving partnership with Starcom MediaVest Group (SMG) in the UK and the acquisition of Device[9]. Haake is charged to differentiate Flashtalking's offerings and capture the attention of advertisers aiming to boost campaign performance through increased message relevance and creative optimization at scale.

About Flashtalking
Flashtalking helps the world's best advertisers and their agencies stay relevant with consumers by arming them with the same data-driven precision, measurability, and control over their advertising messages as they've come to depend on for audience targeting and media buying. The Flashtalking campaign management platform acts as the single point of truth for advertisers by living at the digital crossroads where data activation, intelligent ad units, and unbiased measurement intersects with expertise, service, and a deep partner ecosystem. From our media agnostic ad serving platform advertisers can deliver the most arresting advertising messages in HTML5 across standard, rich, video, and DCO formats, on any device and in any channel. Born in the U.K., headquartered in New York, Flashtalking spans the globe with offices in San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Amsterdam, and Sydney. For more information, visit www.flashtalking.com.

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